Foodora's Back to School Promotion Recreates Lunchbox Favorites
Ellen Smith — August 24, 2017 — Marketing
On-demand food delivery service 'Foodora' has unveiled a new back-to-school promotion, which is offering a specialized menu to Torontonians who miss the simple pleasures of packed lunches. The nostalgia-inducing promotion features exclusive, limited-edition menu items that are reminiscent of childhood lunchbox favorites.
Some of the specialty menu items include a crispy waffle grilled cheese, a tuna bagel complete with a side of pop and chips or a DIY sushi-pizza lunch kit. The classic twists on these Canadian lunchtime favorites invite consumers to walk down memory lane with access to these timeless, old-school treats.
In addition to the lunchbox favorites, the brand will be launching a contest in which one lucky university or college student will be eligible to win free lunch for a year.
Some of the specialty menu items include a crispy waffle grilled cheese, a tuna bagel complete with a side of pop and chips or a DIY sushi-pizza lunch kit. The classic twists on these Canadian lunchtime favorites invite consumers to walk down memory lane with access to these timeless, old-school treats.
In addition to the lunchbox favorites, the brand will be launching a contest in which one lucky university or college student will be eligible to win free lunch for a year.
Trend Themes
1. Nostalgic Food Delivery - Opportunity for food delivery services to tap into nostalgia by offering specialized menus with classic lunchtime favorites.
2. Limited-edition Menu Items - Creating exclusive, limited-edition menu items that recreate childhood lunchbox favorites for a sense of nostalgia and exclusivity.
3. Contests and Giveaways - Hosting contests and giveaways, such as the chance to win free lunch for a year, to engage and reward customers.
Industry Implications
1. Food Delivery Services - Food delivery services can capitalize on the nostalgia trend by creating specialized menus with nostalgic lunchtime favorites.
2. Restaurant Industry - Restaurants can create limited-edition menu items that recreate childhood lunchbox favorites to attract customers seeking nostalgic dining experiences.
3. Marketing and Promotions - Opportunities for companies to host contests and giveaways to engage customers and build brand loyalty.
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