HBO's Game of Thrones Merchandise Collection is Now Updated Weekly
Mary Van Puymbroeck — August 2, 2017 — Marketing
References: store.hbo & cosmopolitan
Game of Thrones fans can now show off their love for House Stark with the HBO Store's new collection of Game of Thrones merchandise.
Each week, the HBO Store will release a new collection of Game of Thrones merchandise inspired by the most recent episode from the series. The highlight of the season seven premiere came with Arya Stark's revenge on House Frey. This week's collection of fantasy series merchandise includes t-shirts, hoodies and mugs with quotes from the show like "Winter came for House Frey" and "Proper wine for proper heroes."
By consistently releasing merchandise relating to each episode, HBO can stay on top of the content that fans are loving the most and capitalize on that buzz. Typically, fan-made merchandise and products from other retailers are able to earn a portion of these sales. By consistently releasing new products, HBO is able to better control the narrative surrounding the show.
Each week, the HBO Store will release a new collection of Game of Thrones merchandise inspired by the most recent episode from the series. The highlight of the season seven premiere came with Arya Stark's revenge on House Frey. This week's collection of fantasy series merchandise includes t-shirts, hoodies and mugs with quotes from the show like "Winter came for House Frey" and "Proper wine for proper heroes."
By consistently releasing merchandise relating to each episode, HBO can stay on top of the content that fans are loving the most and capitalize on that buzz. Typically, fan-made merchandise and products from other retailers are able to earn a portion of these sales. By consistently releasing new products, HBO is able to better control the narrative surrounding the show.
Trend Themes
1. Episodic Fantasy Merchandise - HBO Store releasing new Game of Thrones merchandise every week based on the most recent episode, capitalizing on the show's popularity.
2. Fan-inspired Merchandise - Fan-made merchandise and products from other retailers gaining a portion of the sales from Game of Thrones merchandise.
3. Content-driven Merchandising - HBO's consistent release of new products allows them to control the narrative surrounding the show and enhance the fan experience.
Industry Implications
1. Entertainment Merchandise - The entertainment merchandise industry can take advantage of the trend of releasing merchandise based on specific episodes or moments to increase sales and fan engagement.
2. E-commerce - Online retailers can profit from selling fan-inspired merchandise by capitalizing on popular TV shows and leveraging the enthusiasm of dedicated fan bases.
3. Television Production - The television production industry can explore the opportunity of creating merchandise collections tied to specific episodes or storylines to further engage viewers and boost profits.
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