This Coca-Cola Advertisement Has Been Awarded Two World Records
Ellen Smith — August 22, 2017 — Marketing
References: coca-colacompany & psfk
The World's first robotic 3D sign is on display in New York's Times square, featuring a giant moving billboard that's displaying a Coca-Cola advertisement. Using programmed choreography, the 1,760 screens which comprise the billboard can be moved independently on one another, performing a waving dance for its on-lookers. The six storey sign was on display for the 300,000 people who passed by, creating a multi-sensory experience.
The towering installation could be viewed from interactive pop-up seating placed throughout the busy Manhattan intersection, which sprayed a cool mist as ambassadors handed out samples of the refreshing beverage. Times Square was strategically selected to house this unique display for its history as an iconic landmark, and "epicenter of outdoor advertising."
Being the first of its kind, the 3D robotic sign has been awarded with two Guinness World Records.
The towering installation could be viewed from interactive pop-up seating placed throughout the busy Manhattan intersection, which sprayed a cool mist as ambassadors handed out samples of the refreshing beverage. Times Square was strategically selected to house this unique display for its history as an iconic landmark, and "epicenter of outdoor advertising."
Being the first of its kind, the 3D robotic sign has been awarded with two Guinness World Records.
Trend Themes
1. Robotic Advertisements - The development of robotic billboard technology provides businesses with a disruptive innovation opportunity to create interactive and dynamic advertising campaigns.
2. Multi-sensory Marketing - Multi-sensory marketing techniques, such as the Coca-Cola mist sprays and interactive seating, allow brands to create immersive experiences for customers and strengthen emotional connections with their products.
3. Programmed Choreography - Using programmed choreography for billboard screens allows for synchronized movement and visually stunning displays, creating opportunities for businesses to capture the attention of passersby with unique and memorable advertisements.
Industry Implications
1. Advertising - The development of new and innovative advertising techniques, such as robotic billboards and multi-sensory marketing, provides advertising agencies with opportunities to create more engaging and impactful campaigns for their clients.
2. Beverage - Beverage companies such as Coca-Cola can take advantage of multi-sensory marketing to create a memorable and immersive experience for their customers, increasing brand loyalty and reaching new customers through word of mouth.
3. Tourism - The use of large-scale multi-sensory advertisements in tourist-heavy areas, such as Times Square, provides tourism and travel companies with opportunities to capture the attention of potential customers and promote their services in a unique and engaging way.
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