Coca-Cola Lime is Arriving on the Heels of Coca-Cola Lemon
Michael Hemsworth — January 7, 2025 — Lifestyle
References: coca-cola & grocerytrader
Coca-Cola Lime is headed to the UK market as the brand's latest refreshment flavor that will provide consumers with a zesty option to try out this season. The soda comes in both the Coca-Cola Original Taste and the Coca-Cola Zero Sugar variations, which are each infused with the tangy flavor of lime in the mix to incorporate bittersweet notes. The sodas come as part of the brand's initiative to draw in shoppers who are seeking out familiar flavor experiences, but with a new twist.
Vice President, Commercial Development at Coca-Cola Europacific Partners (CCEP) GB Rob Yeomans spoke on the Coca-Cola Lime saying, "We’re excited to bring a slice of lime to the nation’s favourite cola, growing our range with a new flavour – with or without sugar – that we know shoppers love. Flavoured colas are also growing ahead of the total cola segment[9] as consumers look for new twists on their favourite drinks. The sub-segment presents a real opportunity for retailers to drive incremental growth, and we’ll be investing in our range throughout 2025 to help them make the most of it.”
Vice President, Commercial Development at Coca-Cola Europacific Partners (CCEP) GB Rob Yeomans spoke on the Coca-Cola Lime saying, "We’re excited to bring a slice of lime to the nation’s favourite cola, growing our range with a new flavour – with or without sugar – that we know shoppers love. Flavoured colas are also growing ahead of the total cola segment[9] as consumers look for new twists on their favourite drinks. The sub-segment presents a real opportunity for retailers to drive incremental growth, and we’ll be investing in our range throughout 2025 to help them make the most of it.”
Trend Themes
1. Flavor-infused Beverages - Increasing consumer demand for unique flavor combinations in beverages is sparking innovation in flavor-infused soft drinks.
2. Sugar-free Drink Evolution - The rise of sugar-conscious consumers is advancing the development of sugar-free beverages that do not compromise on taste.
3. Nostalgia-driven Product Variations - Brands are leveraging nostalgia by introducing new twists on classic products to attract both new and loyal customers.
Industry Implications
1. Soft Drink Manufacturing - Diversification in the soft drink sector is propelled by a surge in demand for innovative and health-conscious product offerings.
2. Flavored Beverage Market - The flavored beverage market is expanding as companies explore novel and exotic taste profiles to captivate consumers' palates.
3. Retail Beverage Distribution - Retail beverage distribution is being reshaped by the introduction of beverages that offer unique taste experiences, prompting new marketing strategies.
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