7-Eleven is Giving Fans the Chance to Win a Slurpee-Shaped Tetris Game
Laura McQuarrie — May 2, 2024 — Marketing
References: 7collection & newswire
7-Eleven and The Tetris Company are teaming up to celebrate the 40th anniversary of Tetris, and to mark the milestone, the brands are giving fans a chance to win one of 20,000 limited-edition Tetris handheld gaming devices shaped a Slurpee. The devices, designed and manufactured by My Arcade, pair 7-Eleven's signature frozen drink with a legendary game. To enter, customers need to pick up participating products via 7Rewards, Speedy Rewards or 7NOW Delivery. Loyalty members can get extra entries by purchasing specific items like Slurpee drinks, Big Gulp and Big Bite hot dogs.
The collaboration also includes exclusive co-branded merch in the form of retro t-shirts, hoodies, hats, stickers, keychains and totes, all available on the 7Collection store. Fortunately for gamers and collectors, a limited quantity of gaming devices will also be available for purchase online.
The collaboration also includes exclusive co-branded merch in the form of retro t-shirts, hoodies, hats, stickers, keychains and totes, all available on the 7Collection store. Fortunately for gamers and collectors, a limited quantity of gaming devices will also be available for purchase online.
Trend Themes
1. Slurpee-shaped Handheld Devices - Innovative blend of nostalgic gaming and iconic refreshments for interactive fan engagement.
2. Limited-edition Co-branded Merch - Exclusive crossover offerings to enhance brand loyalty through collectible memorabilia.
3. Digitally-enhanced Customer Loyalty Programs - Integrating unique gaming incentives into promotional strategies for increased customer engagement.
Industry Implications
1. Gaming and Entertainment - Fusing iconic game experiences with physical product designs to create novel consumer engagement strategies.
2. Retail and Merchandising - Leveraging collaborative merchandise launches to cultivate brand affinity among diverse consumer demographics.
3. Technology and Marketing - Exploring interactive digital initiatives in loyalty programs to foster brand-consumer connections in competitive markets.
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