Uber's 'Free Cone Fridays' Giveaway Lasts Until the End of Summer
Mary Van Puymbroeck — August 11, 2017 — Marketing
References: uber & torontolife
Rideshare giant Uber is celebrating its sixth annual 'Free Cone Fridays' ice cream giveaway.
For this year's instalment, Uber has upped the ante by offering customers free ice cream every Friday for the rest of the summer. Beginning at 11:00 am, riders who request and are matched with an Uber ice cream truck will receive a free cone for themselves and four friends. Additionally, drivers will give out reusable plastic ice cream cones that riders can redeem for free soft serve cones at McDonald's. Using the code 'Silicone,' these lucky riders will be able to redeem one free cone every Friday for the rest of the summer.
This special Free Cone Friday offer is available in select cities until supplies last.
For this year's instalment, Uber has upped the ante by offering customers free ice cream every Friday for the rest of the summer. Beginning at 11:00 am, riders who request and are matched with an Uber ice cream truck will receive a free cone for themselves and four friends. Additionally, drivers will give out reusable plastic ice cream cones that riders can redeem for free soft serve cones at McDonald's. Using the code 'Silicone,' these lucky riders will be able to redeem one free cone every Friday for the rest of the summer.
This special Free Cone Friday offer is available in select cities until supplies last.
Trend Themes
1. Rideshare Ice Cream Giveaways - Opportunity for rideshare companies to partner with local ice cream shops for promotional giveaways.
2. 'free Cone Fridays' - Creating a recurring event for promotional giveaways can build customer loyalty and drive sales for businesses.
3. Reusable Plastic Ice Cream Cones - A sustainable alternative to traditional ice cream cones can be a unique branding opportunity for businesses.
Industry Implications
1. Ridesharing - Rideshare companies can integrate ice cream giveaways as a summer promotional strategy.
2. Fast Food - Fast food chains like McDonald's can collaborate with rideshare companies for joint promotional campaigns.
3. Sustainability - Brands can explore environmentally friendly alternatives like reusable plastic cones to reduce waste and promote sustainability.
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