Tango Strawberry Smash Comes in Cans and Bottles
Michael Hemsworth — February 7, 2025 — Lifestyle
References: britvic & scottishgrocer
Tango Strawberry Smash has been announced as the latest flavor within the brand's Editions series that will provide consumers with a taste of summer this winter. The soft drink features bright tasting notes of strawberry and pineapple, and builds on the brand's existing prowess for limited-edition soda flavors. The sugar-free soda is arriving this month in 330ml cans and 500ml bottles, and is expected to be a hit amongst shoppers craving a taste of summertime fruit flavors as we head deeper into the cold weather season.
VP Sales Off-Trade at Carlsberg Britvic Ben Parker spoke on the Tango Strawberry Smash saying, "Soft drinks is a crowded but exciting category so, we know how important it is to create innovative flavours and products that will stand out in the chiller and appeal to all ages – from Gen Z through to families. We will continue to support retailers in keeping their shoppers engaged, and we’re excited to see Tango Strawberry Smash in action this year.”
VP Sales Off-Trade at Carlsberg Britvic Ben Parker spoke on the Tango Strawberry Smash saying, "Soft drinks is a crowded but exciting category so, we know how important it is to create innovative flavours and products that will stand out in the chiller and appeal to all ages – from Gen Z through to families. We will continue to support retailers in keeping their shoppers engaged, and we’re excited to see Tango Strawberry Smash in action this year.”
Trend Themes
1. Sugar-free Beverages - The increasing consumer preference for healthier options fosters the growth of sugar-free formulations in the beverage industry.
2. Limited-edition Flavors - Brands are leveraging the appeal of scarcity by introducing unique, time-limited flavors to captivate and engage consumers continuously.
3. Seasonal Summer Flavors in Winter - Launching summer-inspired flavors during the colder months captivates consumers by offering a refreshing escape and sense of nostalgia.
Industry Implications
1. Soft Drinks Industry - An influx of creative and health-conscious soft drink options is reshaping consumer expectations and driving diversification in the market.
2. Food and Beverage Packaging Industry - With the introduction of unique flavors in convenient packaging, innovation in packaging design becomes crucial to attract diverse consumer demographics.
3. Flavor and Fragrance Industry - The demand for novel and exotic flavor combinations supports growth in the flavor and fragrance industry as brands explore new sensory experiences.
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