1770 Uses Benefit-Packed Honey to Sweeten Artisanal Soda
Laura McQuarrie — March 13, 2025 — Lifestyle
References: seventeen-seventy.au & forbes
At Expo West 2025, 1770 launched Manuka Honey Soda with fresh, fruity flavors like Pear, Lemon, and Pineapple. These naturally sweetened artisanal sodas not only tap into honey for flavor but a specific type of honey known for its numerous health benefits. Finding that Manuka honey was inaccessibly priced for the average consumer, 1770 founder Summer Jun set out to offer an affordable, approachable product in a convenient format. Uniquely, the brand's cans are engineered with a cup-like top that opens fully, as opposed to a flip-top, for resealing.
As consumers prioritize clean ingredients and balanced sweetness, naturally sweetened foods and beverages are on the rise. Honey, with its rich flavor and simple, unprocessed appeal, is making a strong comeback as a favorite natural sweetener.
Image Credit: Ben Moreland, Unsplash
As consumers prioritize clean ingredients and balanced sweetness, naturally sweetened foods and beverages are on the rise. Honey, with its rich flavor and simple, unprocessed appeal, is making a strong comeback as a favorite natural sweetener.
Image Credit: Ben Moreland, Unsplash
Trend Themes
1. Naturally Sweetened Beverages - With the growing demand for clean ingredients, naturally sweetened beverages like Manuka honey sodas are gaining traction, fulfilling consumer desires for healthier alternatives.
2. Functional Ingredients in Drinks - Incorporating ingredients with health benefits, such as Manuka honey, into beverages presents an opportunity to innovate within the wellness drink market.
3. Eco-friendly Packaging Solutions - The use of fully openable, resealable can designs addresses consumer concerns about convenience and sustainability, setting a new standard in beverage packaging.
Industry Implications
1. Beverage Industry - The introduction of Manuka honey as a sweetener demonstrates a shift towards healthier, artisanal options within the beverage industry, expanding the market for functional and premium drinks.
2. Health and Wellness Sector - As products leverage the health benefits of natural ingredients like Manuka honey, the health and wellness sector can explore diverse applications in food and drink formulations.
3. Sustainable Packaging Industry - Innovative beverage packaging that enhances user experience while supporting sustainability goals is transforming industry standards, proving vital for eco-conscious consumers.
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