Taco Bell's 'Firecracker Burrito' is Filled with Pop Rocks
Ellen Smith — August 14, 2017 — Marketing
Those with audacious taste buds will be pleased with Taco Bells's latest menu item -- a Pop Rocks-filled burrito dubbed 'The Firecracker Burrito.' Not for the faint of heart, this explosive treat is jam-packed with rice, cheese, beef, red tortilla strips and an entire pack of spicy, cayenne Pop Rocks.
The childhood favorite candy, which pops and crackles in one's mouth, adds a sweet presence that's so often missing from cheesy burritos. The burrito itself is available in two flavors: spicy and cheesy. The fast food chain will be testing this experimental menu item at four California locations until August 16th.
This bizarre concoction is not out of character for Taco Bell, which frequently debuts offbeat menu items like the 'Cheetos Burrito' or 'Naked Chicken Chips.'
The childhood favorite candy, which pops and crackles in one's mouth, adds a sweet presence that's so often missing from cheesy burritos. The burrito itself is available in two flavors: spicy and cheesy. The fast food chain will be testing this experimental menu item at four California locations until August 16th.
This bizarre concoction is not out of character for Taco Bell, which frequently debuts offbeat menu items like the 'Cheetos Burrito' or 'Naked Chicken Chips.'
Trend Themes
1. Pop Rocks-filled Food - There is an opportunity for other fast food chains to experiment with incorporating Pop Rocks or other unconventional candies into their menu items.
2. Experimental Fast Food Menu Items - Fast food chains can disrupt the industry by constantly introducing unique and offbeat menu items to keep customers intrigued and generate buzz.
3. Sweet and Spicy Flavor Combinations - The success of Taco Bell's Firecracker Burrito demonstrates a consumer interest in the combination of sweet and spicy flavors, presenting an opportunity for other food establishments to explore similar flavor profiles.
Industry Implications
1. Fast Food - The fast food industry has an opportunity to attract new customers and stay relevant by embracing experimental menu items that offer unexpected flavor experiences.
2. Candy and Confectionery - Candy and confectionery companies can collaborate with fast food chains to develop unique candy-filled menu items and expand their audience beyond traditional retail.
3. Food and Beverage Packaging - The popularity of adventurous food combinations like Taco Bell's Firecracker Burrito creates a need for innovative packaging solutions that can preserve the integrity of unconventional ingredients and maintain their unique sensory experiences.
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