Playa Haircare Helps Consumers Achieve Effortless Coastal Hairstyles
Laura McQuarrie — August 23, 2017 — Fashion
References: playa & thedieline
Playa Haircare is a brand that puts together natural oils, botanicals and clinically active ingredients in its products to form haircare kits that help consumers achieve effortless beachside styles.
The California-made product selection includes items like the Every Day Shampoo, Supernatural Conditioner and the Ritual Hair Oil. Along with a dry shampoo and a spray, these items from Playa are packaged into a simplistic box that beautifully presents the brand's entire haircare range.
The minimalist haircare set attracts consumers with approachable, easy-to-identify packaging that differentiates itself from other brands in the haircare industry that favor loud colors and bold graphics for their packaging systems; this design of this product set exudes the relaxed and easygoing coastal qualities of living in California.
The California-made product selection includes items like the Every Day Shampoo, Supernatural Conditioner and the Ritual Hair Oil. Along with a dry shampoo and a spray, these items from Playa are packaged into a simplistic box that beautifully presents the brand's entire haircare range.
The minimalist haircare set attracts consumers with approachable, easy-to-identify packaging that differentiates itself from other brands in the haircare industry that favor loud colors and bold graphics for their packaging systems; this design of this product set exudes the relaxed and easygoing coastal qualities of living in California.
Trend Themes
1. Minimalist Haircare - The trend of minimalist haircare packaging presents an opportunity for brands to differentiate themselves by offering simplified, easy-to-use product lines.
2. Natural Ingredients - The trend of using natural ingredients in haircare products presents an opportunity for brands to tap into the growing consumer demand for sustainable and eco-friendly products.
3. Effortless Beauty - The trend of haircare products helping consumers achieve effortless and natural hairstyles presents an opportunity for brands to position themselves as a solution for busy individuals seeking to simplify their beauty routines.
Industry Implications
1. Beauty and Personal Care - The beauty and personal care industry can take advantage of the minimalist haircare trend to attract consumers looking for simplified and effective haircare products.
2. Sustainable Products - The rising trend of using natural ingredients in haircare products presents an opportunity for the sustainable products industry to create eco-friendly alternatives to traditional haircare products.
3. Subscription Services - The trend of haircare products helping consumers achieve effortless and natural hairstyles presents an opportunity for subscription services in the beauty industry to create personalized boxes of simplified and natural haircare products.
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