Air France is Trialing Immersive In-Flight Entertainment Headsets
Mary Van Puymbroeck — August 21, 2017 — Marketing
References: corporate.airfrance & futuretravelexperience
Air France partnered with tech start-up 'SkyLights' to bring passengers immersive in-flight entertainment headsets.
SkyLights provided Air France with four immersive headsets that will play entertainment in 2D and 3D options. Business class passengers on flights from Paris (Charles de Gaulle airport) and St. Martin will be part of the trial. Those with access to the headsets can choose between 40 films and series over the course of the flight.
According to a press release issued by Air France, "This trial run will be a valuable learning experience for the company and confirms the importance of improving the customer experience with original and innovative solutions." The trial serve the dual purpose of piloting an immersive entertainment system for Air France, while helping to perfect the technology behind the SkyLights headsets. By the end of the trial period, Air France may decide to implement these immersive in-flight headsets on other flight plans.
SkyLights provided Air France with four immersive headsets that will play entertainment in 2D and 3D options. Business class passengers on flights from Paris (Charles de Gaulle airport) and St. Martin will be part of the trial. Those with access to the headsets can choose between 40 films and series over the course of the flight.
According to a press release issued by Air France, "This trial run will be a valuable learning experience for the company and confirms the importance of improving the customer experience with original and innovative solutions." The trial serve the dual purpose of piloting an immersive entertainment system for Air France, while helping to perfect the technology behind the SkyLights headsets. By the end of the trial period, Air France may decide to implement these immersive in-flight headsets on other flight plans.
Trend Themes
1. Immersive Entertainment - The use of immersive headsets for in-flight entertainment presents an opportunity for businesses to offer a unique and engaging entertainment experience to customers.
2. Personalized In-flight Experience - The trial of immersive IFE headsets by Air France highlights the potential for businesses to enhance the personalization and customization of the in-flight experience for passengers.
3. Improved Customer Experience - Air France's partnership with SkyLights demonstrates the focus on improving the customer experience through innovative solutions, presenting opportunities for businesses to differentiate themselves in the industry.
Industry Implications
1. Airlines - The trial of immersive in-flight entertainment headsets by Air France indicates potential disruption in the airline industry, showcasing the importance of offering unique and innovative experiences to passengers.
2. Entertainment - The use of immersive headsets for in-flight entertainment presents an opportunity for businesses in the entertainment industry to expand their reach and provide immersive experiences in new contexts.
3. Technology - Air France's partnership with SkyLights highlights the role of technology in enhancing the customer experience, opening doors for businesses in the technology sector to develop innovative solutions for the airline industry.
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