The New Lush Jelly Bombs Turn Bath Water into a Jelly-Like Texture
Mary Van Puymbroeck — August 4, 2017 — Marketing
The new 'Lush Jelly Bombs' are a cosmetic innovation unique to the all-natural, UK-based beauty brand.
The Lush Jelly Bombs give bath water a gelatinous feel while calming and soothing the skin. Made from sodium alginate, the bombs react once they touch the water and turn the water into a jelly-like texture. While the jelly only sits on top of the water and not throughout the bath, the texture feels great on the skin and delivers a hit of moisture.
According to online reviews, these can be difficult to clean up. That said, the relaxation benefits of soaking in a tub full of jelly are fantastic. Available in four refreshing varieties, these gelatinous bath bombs are currently only available in the UK, but should reach North America by Fall/Winter 2017.
The Lush Jelly Bombs give bath water a gelatinous feel while calming and soothing the skin. Made from sodium alginate, the bombs react once they touch the water and turn the water into a jelly-like texture. While the jelly only sits on top of the water and not throughout the bath, the texture feels great on the skin and delivers a hit of moisture.
According to online reviews, these can be difficult to clean up. That said, the relaxation benefits of soaking in a tub full of jelly are fantastic. Available in four refreshing varieties, these gelatinous bath bombs are currently only available in the UK, but should reach North America by Fall/Winter 2017.
Trend Themes
1. Jelly-like Bath Products - Opportunity for cosmetic companies to create innovative and unique bath products that turn water into a jelly-like texture.
2. Sustainable Beauty Ingredients - Opportunity for beauty brands to innovate by using eco-friendly ingredients in bath bombs, like sodium alginate.
3. Multi-sensory Relaxation Products - Opportunity for businesses to develop bath products that not only relax, but also add a unique multi-sensory experience, like the texture of jelly.
Industry Implications
1. Cosmetics - The cosmetics industry can take inspiration from Lush's Jelly Bombs to develop innovative bath products.
2. Eco-friendly Beauty - Opportunity for eco-friendly beauty companies to create products that not only focus on natural ingredients, but also unique and innovative textures.
3. Wellness - Businesses in the wellness industry can incorporate multi-sensory experiences into relaxation products, like jelly-like bath bombs, to improve consumer experiences.
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