This Elegant Box Introduces Upscale Packaging for Smart Products
Laura McQuarrie — August 11, 2017 — Marketing
References: indiegogo & thedieline
Backbone Branding created the design of this upscale packaging for Volterman's newest smart products—a complete line of smart wallets.
With smart wallets that offer a built-in power bank, a distance alarm system, a camera to detect thieves and more, Volterman sought to set itself apart with packaging that conveys it produces more than just a wallet. As such, Backbone Branding created a packaging to remind consumers that these wallets are "there to remind you, to protect you, to empower you, to connect you and provide energy in the most critical situations."
The elegant smart product packaging spells out the different types of wallets available from the brand, including styles like the Travel, Bifold, Cardholder, as well as the Wireless Charger accessory.
With smart wallets that offer a built-in power bank, a distance alarm system, a camera to detect thieves and more, Volterman sought to set itself apart with packaging that conveys it produces more than just a wallet. As such, Backbone Branding created a packaging to remind consumers that these wallets are "there to remind you, to protect you, to empower you, to connect you and provide energy in the most critical situations."
The elegant smart product packaging spells out the different types of wallets available from the brand, including styles like the Travel, Bifold, Cardholder, as well as the Wireless Charger accessory.
Trend Themes
1. Smart Wallets - Opportunity for disruptive innovation: Develop smart wallets with advanced features such as built-in power banks, distance alarm systems, and cameras to detect thieves.
2. Upscale Packaging - Opportunity for disruptive innovation: Design elegant and luxurious packaging for high-end smart products to enhance their perceived value and differentiate from competitors.
3. Product Line Expansion - Opportunity for disruptive innovation: Expand the range of smart products offered, such as travel wallets, cardholders, and wireless chargers, to cater to different customer needs and preferences.
Industry Implications
1. Smart Wearables - Opportunity for disruptive innovation: Combine fashion and technology by integrating smart features into wearable accessories like smart wallets, creating a new market niche.
2. Packaging Design - Opportunity for disruptive innovation: Develop innovative packaging designs that not only protect the product but also serve as an extension of the brand, communicating its values and functionalities.
3. Tech Accessories - Opportunity for disruptive innovation: Introduce a comprehensive range of smart tech accessories, such as wireless chargers, that complement the functionalities of smart wallets, offering a complete smart ecosystem.
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