'NowThis Money' Offers Financial Advice in Snappy Videos
Ellen Smith — August 10, 2017 — Marketing
References: businessinsider
A younger demographic is thinking about careers and debt differently than previous generations, prompting the creation of 'NowThis Money' -- a finance-specific collection of video snippets that are dedicated to providing a Millennial audience with financial advice within a digital context.
The channel is the product of a collaboration between NowThis Media and Chase Bank, and serves as an example of the brands' efforts to target a tech-savvy demographic who communicate online. Through this collaborative brand evolution, NowThis is translating Chase's content into social media-ready video snippets that provide advice concerning a range of topics, including information on the cheapest travel days, and being a cost-conscious wedding guest.
The videos aim to target a market who are "glued to their phones" by providing accessible and approachable web content that's been translated to a digital language that Millennials understand.
The channel is the product of a collaboration between NowThis Media and Chase Bank, and serves as an example of the brands' efforts to target a tech-savvy demographic who communicate online. Through this collaborative brand evolution, NowThis is translating Chase's content into social media-ready video snippets that provide advice concerning a range of topics, including information on the cheapest travel days, and being a cost-conscious wedding guest.
The videos aim to target a market who are "glued to their phones" by providing accessible and approachable web content that's been translated to a digital language that Millennials understand.
Trend Themes
1. Millennial Financial Advice - Providing financial advice specifically tailored for millennials through digital platforms.
2. Social Media-ready Video Snippets - Creating bite-sized video content that is easily shareable and relevant to tech-savvy millennials.
3. Targeting a Tech-savvy Demographic - Developing content and strategies to reach the younger generation who communicate online.
Industry Implications
1. Financial Technology - Developing innovative digital tools and platforms to provide financial advice to millennials.
2. Digital Media - Creating engaging and shareable video content that resonates with millennial consumers.
3. Banking - Adopting technology and collaborating with digital media companies to reach and engage with millennials seeking financial advice.
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