The Johnnie Walker My Edition Whiskey Lets You Design the Label
Michael Hemsworth — August 8, 2017 — Lifestyle
Customization is a key element that is reigning supreme for many consumers, so the new Johnnie Walker My Edition Whiskey campaign is here to help fans of the libation customize their own bottle.
The campaign is being run on crowdfunding website Indiegogo, where the brand is enabling consumers to customize the blend of the Scotch whiskey to their liking, before finishing it with customized labels. This comes as an overtly custom way for consumers to get the exact product that they want even when it comes to prepackaged varieties.
The Johnnie Walker My Edition Whiskey can come packaged in a limited edition presentation box that has been designed by world-class artists, in order to deliver it in absolute style to yourself or as a gift.
The campaign is being run on crowdfunding website Indiegogo, where the brand is enabling consumers to customize the blend of the Scotch whiskey to their liking, before finishing it with customized labels. This comes as an overtly custom way for consumers to get the exact product that they want even when it comes to prepackaged varieties.
The Johnnie Walker My Edition Whiskey can come packaged in a limited edition presentation box that has been designed by world-class artists, in order to deliver it in absolute style to yourself or as a gift.
Trend Themes
1. Customization of Products - Disruptive innovation opportunity: Developing platforms that allow consumers to customize products to their specific preferences.
2. Crowdfunding for Product Customization - Disruptive innovation opportunity: Creating crowdfunding campaigns to enable consumers to customize products and raise funds for production.
3. Personalized Packaging - Disruptive innovation opportunity: Incorporating customizable packaging options to enhance the consumer's personalized product experience.
Industry Implications
1. Whiskey Distilleries - Disruptive innovation opportunity: Implementing customization options in whiskey distilleries to cater to consumer preferences and create unique products.
2. Crowdfunding Platforms - Disruptive innovation opportunity: Providing crowdfunding platforms specifically designed for product customization campaigns to support niche consumer preferences.
3. Packaging and Design - Disruptive innovation opportunity: Offering personalized packaging and design services for brands to enhance their products' appeal and create a memorable consumer experience.
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