The Zolli Candy Seasonal Packaging Celebrates Halloween
Michael Hemsworth — September 10, 2024 — Lifestyle
References: zollipops & snackandbakery
The Zolli Candy seasonal packaging is being introduced by the brand to help it maintain its position as one of the top better-for-you candy companies as we head into the Halloween season. The brand is introducing a variety of packaging that positions it as a great option for consumers to pick up this fall that includes its Zolli Pops, Zaffi Taffy and Zolli Caramelz in the fun. The products put monstrous branding in the spotlight, but maintain the same sugar-free, Keto-friendly gluten-free, vegan, dairy-free and allergen-free recipe as the originals.
Founder and CEO Alina Morse spoke on the Zolli Candy seasonal packaging saying, "I started Zolli Candy in my kitchen at my parent’s house in Michigan. Even though my candies are sold at over 25,000 retailers and around the world, it’s most rewarding to see it on store shelves in my home state. And, because Halloween has always been my favorite holiday, it’s especially sweet to see it this time of year.”
Image Credit: Zolli Candy
Founder and CEO Alina Morse spoke on the Zolli Candy seasonal packaging saying, "I started Zolli Candy in my kitchen at my parent’s house in Michigan. Even though my candies are sold at over 25,000 retailers and around the world, it’s most rewarding to see it on store shelves in my home state. And, because Halloween has always been my favorite holiday, it’s especially sweet to see it this time of year.”
Image Credit: Zolli Candy
Trend Themes
1. Eco-friendly Packaging - Seasonal packaging that aligns with environmental consciousness could drive consumer interest and loyalty.
2. Holiday-specific Health Foods - Developing better-for-you products targeted at specific holidays could capitalize on seasonal purchasing trends.
3. Allergy-friendly Treats - Creating treats that cater to dietary restrictions could meet the growing demand for allergen-free options.
Industry Implications
1. Health-conscious Snacks - The focus on better-for-you candy highlights the evolving preferences within the snack industry.
2. Seasonal Retail - Seasonal packaging innovations could drive sales and brand visibility during key shopping periods.
3. Specialty Diet Products - Products catering to Keto, vegan, and gluten-free diets are becoming increasingly prominent in the specialty foods market.
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