M&M's New Fall Flavor is Called 'Cookies and Screeem'
Ellen Smith — August 24, 2017 — Lifestyle
This year's trick-or-treaters might receive a special surprise after M&M's newly unveiled 'Cookies and Screeem' flavor hit store shelves.
After the success of last season's 'White Pumpkin Pie' treats, the brand decided to once again celebrate Autumn a few months early with its new flavor, making the transition to a cooler season a little easier. The sweet treat combines the crunchy goodness of Oreo cookies with M&M's classic candy coating, which has been altered to feature a black and white speckled exterior. The candy is enclosed within frightful Halloween packaging with a black and purple color palette that's indicative of the chilling holiday.
Although Halloween is months away, the candies are already available, prompting shoppers to fill their candy bowls up a few months early.
After the success of last season's 'White Pumpkin Pie' treats, the brand decided to once again celebrate Autumn a few months early with its new flavor, making the transition to a cooler season a little easier. The sweet treat combines the crunchy goodness of Oreo cookies with M&M's classic candy coating, which has been altered to feature a black and white speckled exterior. The candy is enclosed within frightful Halloween packaging with a black and purple color palette that's indicative of the chilling holiday.
Although Halloween is months away, the candies are already available, prompting shoppers to fill their candy bowls up a few months early.
Trend Themes
1. Early Halloween Candy Sales - The trend of selling Halloween candy earlier each year has created an opportunity for businesses to boost sales and profits by catering to consumers' desire for early preparation and anticipation.
2. Innovative Candy Flavors - New and unique twists on classic candy flavors, like M&M's Cookies and Screeem, can attract attention and set businesses apart within the crowded candy market.
3. Holiday-themed Branding - Creating special packaging and branding for seasonal treats, such as M&M's Halloween packaging, can increase consumer interest and loyalty.
Industry Implications
1. Confectionery - Candy producers and retailers can take advantage of early Halloween candy sales and innovative flavors to stay relevant and competitive in the ever-changing confectionery industry.
2. Marketing and Advertising - The trend of early Halloween candy sales, coupled with unique and creative packaging and branding opportunities, opens up avenues for marketers and advertisers to capitalize on the excitement of holiday-themed treats.
3. Retail - Participating in the trend of early Halloween candy sales and stocking unique flavors and holiday-themed packaging can boost sales and profits for retailers, particularly during the competitive holiday shopping season.
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