Lindt & Sprüngli is Marking its 75th Anniversary
Michael Hemsworth — September 12, 2024 — Marketing
References: lindor75 & talkingretail
Lindt & Sprüngli will be celebrating the 75th anniversary of its Lindor brand with a special competition that will see it giving away an array of prizes for avid fans alike to try their hand at winning. The campaign only requires consumers to purchase a box of their favorite Lindor truffles and scan the specially marked QR code on the pack or visit the dedicated site. Consumers who enter will get the chance to win one of thousands of prizes being given away by the brand worth more than £600,000.
A spokesperson from Lindt & Sprüngli commented on the Lindor anniversary campaign saying, "Our 75th anniversary is not just a celebration of our past, but a toast to the future.” They continue: “We’re incredibly grateful to our loyal customers who have made Lindor a part of their special moments over the decades. We look forward to many more years of bringing moments of bliss and indulgence to chocolate lovers around the world.”
A spokesperson from Lindt & Sprüngli commented on the Lindor anniversary campaign saying, "Our 75th anniversary is not just a celebration of our past, but a toast to the future.” They continue: “We’re incredibly grateful to our loyal customers who have made Lindor a part of their special moments over the decades. We look forward to many more years of bringing moments of bliss and indulgence to chocolate lovers around the world.”
Trend Themes
1. Interactive Sales Campaigns - Brands are increasingly leveraging QR codes for interactive sales campaigns, allowing for a seamless blend of in-store and digital engagement.
2. Anniversary-focused Marketing - Anniversary-focused marketing campaigns offer an exciting way for brands to celebrate milestones while engaging with their loyal customer base.
3. Prize-based Consumer Engagement - The use of prize-based consumer engagement is revolutionizing how brands motivate purchases and increase customer interaction.
Industry Implications
1. Consumer Packaged Goods - In the consumer packaged goods industry, innovative marketing techniques like QR-integrated competitions are driving better consumer experiences.
2. Digital Marketing - Digital marketing is evolving with the integration of interactive elements such as QR codes that bridge physical products and online campaigns.
3. Confectionery - The confectionery industry is seeing new ways to celebrate brand anniversaries that can deepen consumer connections through engaging promotional activities.
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