KIND's Sugar Sculptures Warn Parents of Unhealthy Snacks
Ellen Smith — August 24, 2017 — Marketing
References: kindsnacks & psfk
Healthy snack brand KIND has erected a sugar sculpture in Time's Square to serve as a shocking reminder of the amount of sugar American kids are consuming each year.
While most young children enjoy consuming sugar, mislabeled products can often leave many consumers misinformed, especially parents aiming to promote healthy eating in their household. To truly define how much sugar we're consuming, the installation features several sculptures of small children, all made entirely from sugar. Each sculpture weighs 64 pounds -- the amount of weight in added sugar the average American child consumes annually.
The installation aims to promote the brand's snacks, which contain no added sugar, while encouraging parents to take more time to examine the labels on packaged foods.
While most young children enjoy consuming sugar, mislabeled products can often leave many consumers misinformed, especially parents aiming to promote healthy eating in their household. To truly define how much sugar we're consuming, the installation features several sculptures of small children, all made entirely from sugar. Each sculpture weighs 64 pounds -- the amount of weight in added sugar the average American child consumes annually.
The installation aims to promote the brand's snacks, which contain no added sugar, while encouraging parents to take more time to examine the labels on packaged foods.
Trend Themes
1. Health Awareness Campaigns - Businesses can create campaigns that raise awareness about the negative effects of unhealthy eating habits and promote healthier alternatives.
2. Labeling Transparency - Businesses can increase labeling transparency to ensure consumers know exactly what ingredients they are consuming.
3. Sugar Alternatives - Businesses can innovate and develop healthier sugar alternative options for consumers looking to reduce or eliminate their sugar intake.
Industry Implications
1. Food and Beverage Industry - Food and beverage companies have the opportunity to innovate and create healthy, sugar-free alternatives to high-sugar products.
2. Fitness Industry - The fitness industry can leverage the growing health consciousness trend and offer products and services that promote healthy lifestyles and consumption habits.
3. Education Industry - The education industry can play a significant role in promoting healthy lifestyles from a young age and teaching children the importance of balanced nutrition and label reading.
5.3
Score
Popularity
Activity
Freshness
