SmartSweets Products Now Have a New & Improved Recipe
Michael Hemsworth — May 24, 2024 — Lifestyle
References: smartsweets & snackandbakery
SmartSweets products have been upgraded with a new and improved recipe that aims to elevate them even further from a simple, low-sugar treat into a true competitor against high-sugar alternatives.
The brand has announced an upgrade to its top-selling flavors including Sourmelon Bites, Sweet Fish, Peach Rings and Sour Blast Buddies, which are now reported to be fruitier and juicier. The products also boast brighter, bolder colors with a softer and fresher texture. The sour candy options are also reported to have a stronger level of sour power to satisfy cravings for tangy treats. The products all maintain the signature 92% less sugar than alternatives rating.
Founder Tara Bosch spoke on the updated SmartSweets products saying, "Since our launch in 2016, SmartSweets has led the better-for-you candy industry through our relentless commitment to innovation and our dedication to our community. This recipe evolution is a testament to our community's invaluable feedback and is a game-changer in meeting the evolving preferences of the broadest range of candy lovers while delivering on our promise to Kick Sugar, Keep Candy."
Image Credit: SmartSweets
The brand has announced an upgrade to its top-selling flavors including Sourmelon Bites, Sweet Fish, Peach Rings and Sour Blast Buddies, which are now reported to be fruitier and juicier. The products also boast brighter, bolder colors with a softer and fresher texture. The sour candy options are also reported to have a stronger level of sour power to satisfy cravings for tangy treats. The products all maintain the signature 92% less sugar than alternatives rating.
Founder Tara Bosch spoke on the updated SmartSweets products saying, "Since our launch in 2016, SmartSweets has led the better-for-you candy industry through our relentless commitment to innovation and our dedication to our community. This recipe evolution is a testament to our community's invaluable feedback and is a game-changer in meeting the evolving preferences of the broadest range of candy lovers while delivering on our promise to Kick Sugar, Keep Candy."
Image Credit: SmartSweets
Trend Themes
1. Enhanced Flavor Profiles - Next-generation low-sugar candies now feature intensified fruitier flavors and stronger tanginess, redefining consumer expectations.
2. Vibrant Aesthetics - The revamped SmartSweets boast brighter and bolder colors, transforming the visual appeal of low-sugar treats.
3. Texture Innovation - Improved recipes bring a softer and fresher texture to low-sugar candies, enhancing the sensory experience.
Industry Implications
1. Confectionery - The confectionery industry sees a shift as low-sugar products gain advanced flavor profiles and visual appeal.
2. Health Food - Health food sectors benefit from low-sugar options that don't compromise on taste or aesthetic quality.
3. Wellness - The wellness industry aligns with consumer demand for tasty yet low-sugar alternatives, aiding in health-conscious indulgence.
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