The top May 2016 food branding ideas reveal a major shift away from large multi-packs in favor of portable single-serve options. One of the best examples of this are pickles that are individually packaged in plastic pouches, which is a clear move away from heavy family-sized glass jars.
Other familiar food products like sour cream, soy sauce and ice cream are now being reinvented in new formats that calls for packaging in squeezable tubes, capsules and aerosol cans.
As well as becoming smaller in size, many food packaging examples are being given at least one other secondary purpose to make it useful after its contents have been emptied. For example, Push for Pizza boxes were designed with a built-in pipe in celebration of 420.
Top 55 Food Branding Ideas in May
From See-Thru Soup Packaging to Artful Ingredient Branding:
Laura McQuarrie — May 29, 2016 — Marketing
55
Prehistoric Popsicle Treats
This Popsicle for Kids Includes a Surprise Inside Its Frozen Core
54
Artful Ingredient Branding
Agata Jeziurska Creates Bold Packaging for Spices Like Garlic and Chili
53
List-Inspired Food Packaging
This Private Label Packaging Takes Cues from Shopping Lists
52
Logo-Inspired Pizza Boxes
This New Pizza Box Concept is Designed to Look Like the Domino's Logo
51
Rustic Hay Sausage Packaging
The Saucisson de Campagne Wrapping Captures the Country Using Straw
50
Ice Cream Capsules
This Convenient Ice Cream Concept Boasts Brain-Boosting Properties
49
Cartoon-Themed Restaurant Branding
This Harajuku Kira Kira Burger Branding Boasts Playful Elements
48
Fairytale Chocolate Branding
Choco Chou's Brand Identity References Iconic Storybook Imagery
47
Pipe-Embedded Pizza Boxes
The 'Push for Pizza' Deliver Boxes Feature a Cardboard Pipe
46
Freshness-Boasting Packaging
The Sonoco 'TruVue' Food Package Design Features FreshLock Technology
45
Organic Superfood Purees
Shine Organics' Combines the Purest Produce and Micronutrients
44
Elegant Honey Jar Branding
These Jars of Honey Feature Hand-Drawn Pencil Sketches
43
Squeezable Ready-Made Sauces
Heinz Uses Doypack Pouches for Cost and Convenience
42
Cloud-Inspired Yogurt Packaging
Vitagurt is Geared Towards Health-Conscious Moms and Families
41
Cirtusy Vodka Cans
Social Lite Vodka in a Can is a Guilt-Free Sugarless Health-Conscious Beverage
40
Cook-In Meat Packaging
Tony Roma's BBQ Meat Packages Transform into Cooking Equipment
39
Quick-Serve Canned Foods
The 'Daddy Cooks at Home' Range Emphasizes the Ease of Cooking
38
National Park Produce Branding
This Eggs Packaging Design Was Created for a Barcelona Park
37
Child-Like Food Branding
N'eat Natural Energy Embraces a Playful Look That is Also Very Healthy
36
Olive-Shaped Bottles
The Packaging of Inizio Olive Oil Represents Its Organic Properties
35
Compostable Takeaway Packaging
Kore Kitchen's Meal Delivery Foods are Served in Bagasse Containers
34
Bowl-Embedded Microwave Meals
Pace 'Ready Meals' Turn into a Bowl After Cooking Has Completed
33
Savory Mousse Dressings
Terra Del Tuono Turns Balsamic Vinegar and Soy Sauce into Mousse
32
Honest Snack Packaging
The Hubbards Toppers Snack Package Design Encourages Continuous Consumption
31
Savory Chicken Cones
'Swiss Chickornetto' Snacks are Dressed Up Like Ice Cream Treats
30
Royalty-Inspired Syrup Packaging
This Syrup Tin Celebrate Queen Elizabeth II's 90th Birthday
29
Creamy Cookie Drinks
These Tassimo Pods Make Oreo Cookie Hot Chocolate
28
Mango Coffee Beverages
28 COFFEE Makes an Exotic Mango-Toffee Flavor That's Served Cold
27
Seasoned Almond Snacks
Olomomo Makes Unique Batches of Flavored Almonds
26
Convenient Porridge Sachets
These Porridge Sachets Serve as a Handy To-Go Breakfast Solution
25
Cookie-Covered Almonds
This 'Nuts About You' Almond Snack Comes in an Indulgent Flavor
24
Craft Beer BBQ Sauces
Williams-Sonoma's Signature Sauces are Co-Branded with Local Breweries
23
Olympics-Inspired Yogurt Flavors
The New Chobani Flavors are Inspired by the 2016 Olympic Games
22
Compact Chia Sport Bars
The Chia Charge Food Bar Can be Consumed While Running
21
Soda-Flavored Toaster Pastries
The Newest Pop-Tarts Flavors are Inspired by Popular Drinks
20
Probiotic Nut Butters
These Healthy Nut Butters are Enriched with Probiotics and Flax
19
Dual-Image Dessert Packaging
The Nonni's Foods Biscotti Store Packages Focus on Freshness
18
See-Thru Soup Packaging
The New Campbell's Soup Containers are Clear to Convey Freshness
17
Squeezable Sour Cream Tubes
The Stand-Up Pouch of Daisy Brand Sour Cream Offers Smaller Portions
16
Experimental Artisan Ice Cream
Jeni's Splendid Ice Cream in Nashville Serves Up Creative Flavors
15
Manga-Inspired Branding
Yo Sushi's Redesign by &Smith is Bold, Playful and Embodies Tokyo
14
Exotic Butter-Based Spreads
These Spreadable Infusions Combine Lurpak Butter with Herbs and Spices
13
All-Chicken Sausages
These Antibiotic-Free Natural Sausages Boast No Pork Casings or Preservatives
12
Unconventional Vegetable Mixes
Tommy's Superfoods Combines Beets, Carrots, Potatoes and Apples
11
Fashionable Salad Dressings
These Premium Dressing Packages Take Cues from Fancy Black Tie Fashion
10
Photographic Cheese Packages
Great Ocean Road Dairy Uses Real Photos to Convey Simplicity
9
Handcrafted Eggless Mayonnaise
'Soyoness' Specializes in Making Mayo for Vegans
8
Female-Targeted Greek Yogurts
The New Light & Free Range is Designed for Health-Conscious Women
7
Beef-Flavored Chips
'ALL IN' Potato Snacks Celebrate Meaty Flavors Like Chili and Burgers
6
Portable Pickle Snacks
Oh Snap!'s Portable Snacks are Individually Packaged Without Brine
5
Nutty Co-Branded Milkshakes
f'real's Peanut Butter Cup Milkshake is Made with Reese's Chocolate
4
Shape-Focused Candy Branding
Imagery Used for Jake VitaminCandy Packaging Creatively Triangular
3
Boozy Baking Mixes
The Boardwalk Food Company Suggests Creative Ways to Bake with Beer
2
Thick Bacon Snack Packs
Jack Link's Small Batch Maple Bacon Jerky is Savory and Sweet
1
Dairy-Free Coconut Desserts
The 'Nada Moo!' Line of Frozen Desserts Can Be Enjoyed by Vegans
Related Ideas
Resealable Lettuce Packaging
Sensei Farms' Leafy Green & Salad Mix Package Reduces Plastic by 90%
Modern Magnetic Food Containers
The Cliik Food Storage System is Crafted with Tritan Plastic
Premium Clean-Cut Drink Branding
The Sparkling ICE Branding Refresh Enhances Visibility
Literature-Inspired Packaging Designs
Bennet's Good to Read Packs are Informative
Mental-Health Awareness QSR Packaging
McDonald's Alters Its Happy Meal Boxes for Mental Health
Break-Encouraging Soda Branding
The Diet Coke Break Campaign Includes Customized Cans
Mayonnaise-Toting Bags
Hellmann’s and Chopova Lowena Made the Margaret Bag for Taking Mayo to Go
Coffin-Shaped Ice Cream Tubs
The Alchemist by JDO Satisfies Consumers' Desire for the Unexpected
Wine-Shaped Mayo Bottles
Hellmann's Mayonnaise Blanc is Packaged Like the Perfect Gift for Hosts
AI-Generated Soup Can Art
The Campbell’s 'pAIntings' Initiative is Inspired by Artistic Greats
Canned Castile Soaps
Utama Spice Packages Its All-Natural Liquid Soap in Stubby Refill Cans
Natural Yogurt Jars
Danone Argentina Adopted New Packaging to Improve Environmental Efforts
Soda Can Revamps
Functional Beverage OLIPOP Reveals New Can Format
Condiment Tattoo Bottles
The Heinz Tattoo Bottle Makes It Easier for Fans to Get Inked
Vibrant Snack Packaging Designs
Cooper Street Snacks Has Unveiled a New Packaging Design
Functional Flavorful Yogurt Pouches
These Yoghurt Pouches from The Collective Come in Six Options
Sustainable Packaging Initiatives
Cafe Spice Transitions to Polypropylene Plastic Trays
Modern Coffee Packaging Designs
Copper Cow Coffee Recently Debuted a New Look for Its Coffees
Refreshed Colorful Candy Brands
Elmwood Reinvents the New Skittles Branding Update
Shape-Making Cream Packaging
Quadpack's ShapeUp Tube Dispenses Creams in Custom Shapes
Ready-to-Pour Tinned Spirits
Departed Spirits Disrupts the Category with Flask-Like Packaging
Revamped Pickle Packaging
Grillo's Pickles Are Now Packaged in a Twist-Top Container
Recyclable Label-Free Soda Packaging
Coca-Cola is Trialling New Sprite Bottles in the UK
Push-Up Cosmetic Jars
The Quadpack PP-Pop Jar is a Refillable Single-Material Packaging Solution
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Sustainable PET Dairy Packaging
Coop and Emmi Launch the New Sustainable Dairy Packaging
Grocery-Themed Holiday Cosmetics
Benefit Cosmetics Presents the Playful Benemart Collection
Sustainable Carton-Based Packaging
Tetra Pak Debuts Its First Trial Facility for Recart
Modern Coffee Packaging Designs
Happy™ Products Offers a Range of Coffee to Elevate Mornings
Pillboxed-Shaped Fruit Cases
Kiwi Brand Zespri Debuts New Sustainable Fruit Package
Squid-Inspired Packaging
Squid-Inspired Packaging Revolutionizes Temperature Control
Recyclable Apple Packaging Initiatives
Superfresh Growers Introduces a New Sustainable Packaging
Data-Driven QSR Campaigns
Burger King's BK Unwrapped Reveals Customers' 2024 Ordering Preferences
Paper-Based Potato Chip Packaging
Pringles Packaging Now Has a Paper Base Instead of a Metal One
Cross-Category Refreshment Campaigns
Sprite and Pringles Hot Have Teamed Up for a New Campaign
Spooky Mashup Mayos
Heinz [Scarily] Good Monster Munch Mayo Features a Pickled Onion Flavor
Refreshed Snack Packaging
Mary’s Gone Crackers Has Unveiled New Packaging Designed
Sustainably Packaged Yogurt Cups
Yoplait Launches the Sustainable Pure-Pak eSense Cartons
Sparkling Water Anniversary Packaging
S.Pellegrino and Future Brand Created a New Glass Bottle
Gen Z-Influenced Marketing Campaigns
Kraft Heinz is Studying Gen Z's Preferences with New Launches
Encouraging Jar-Reusing Campaigns
Kraft Mayonnaise's Initiative Encourages Consumers to Repurpose
Recycled Plastic Condiment Packaging
Plastipak and Kraft Heinz Announced a New Partnership
Ergonomic Eco-Friendly Drink Packaging
The Tetra Prisma Aseptic 300 Edge Packaging is Mindful
Paper-Made Porridge Packaging
Quaker Porridge Pots are Now Made with Paper for Easy Recycling
Pastel-Hued Energy Drink Packaging
The Rockstar Energy Rebranding Has Enhanced Graphics and More
Rebranded Food Delivery Apps
Skip Revamps Its Brand Identity to 'Skip to the Good Part'
Paper-Made Shrink Wrap Packaging
The 'TrayWrap' Paper Solution is Plastic-Free
Better-for-You Snack Rebrands
Eat Real's New Rebranding Highlights Nutritious Ingredients
Pocket-Sized Skincare Packaging
HCP's Color Capsule Combines the Features of a Tube and Bottle
Cancer Awareness CPG Packaging
This Unilever Pink Packaging Marks Breast Cancer Awareness
Artfully Designed Beer Packs
Collective Arts Launches a Range of Beers Featuring New Artists
Refreshed Water Branding Identities
Flow Beverage Corp. Announces Its Evolved Brand Identity
Plastic Snack Packaging Reductions
KP Snacks Flow Wrapping Process Has Been Updated
Recyclable Plastic Food Packaging
Rooted Fare Announced a Transition to New BPA-Free Plastic Jars
Visual Beer Brand Identities
Grolsch Has Unveiled a New Visual Brand Identity in Canada
Vegan Condiment Rebrandings
Hellmann's Plant-Based Mayo Replaces the Vegan Original
Low-Plastic Seafood Packaging
This Sainsbury’s Packaging Update Reduces Plastic Use
All-Red Tomato Rebrands
Pomì Unveils a New Sustainable Design to Attract Consumer Attention
Informative Avocado Packaging
Avocados From Mexico Introduces a New QR-Based Packaging Format
Imaginative Condiment Campaigns
Heinz's 'You Can Already Taste It' Features a "No Taste Test"
Rebranded Spicy Chip Brands
Frito-Lay Announced it is Reviving Flamin' Hot as its Own Brand
Traditional Food Preservation Containers
The 'Twist' Food Storage Container Has a Hidden Chamber
Sustainable Pet Food Pouches
American Packaging Corporation Unveils a New Sustainable Solution
Paper-Packaged Snack Chips
Walkers Baked Multipacks Ditch Plastic in Favor of Paper Alternatives
Culinary Brand Packaging Redesigns
Mousline Partnered with Marks Design on Vibrant New Packages
Cheerful Healthy Snack Campaigns
Garden Veggie Snacks' YUMbelievably Delicious is Innovative
Reduced Packaging Drink Ranges
The 7-Eleven 7-Select Replenish Range Features a New Bottle Design
Flavor-Packed Mayos
Ayoh is a New Mayonnaise Line by Food Influencer Molly Baz
Vibrant Food Storage Solutions
Caraway Launches the Summer Food Storage Collection
Vacuum-Sealed Meat Products
Iceland Foods Switched Packaging for Its Minced Meat Products
Rebranded Squeezable Sauces
Sarson's Debuts a New Dip & Drizzle Line with Rebranded Packaging
Freshness-Extending Food Packaging
SAVRpak Offers an Innovative Solution to Combat Food Waste
Squeezable Sauce Rebrandings
Kraft Sauce is Launching its Creamy Sauces Line to the Roster
Recycled Snack Chip Packaging
Tyrells is Introducing New Recycled Plastic Packs
Squeezable Tangy Sauces
Sarson's Dip & Drizzle Captivates Young Consumers' Palates
3-in-1 Meal Packaging Solutions
Coveris Debuts Hot-to-Go Packs with Eco-Friendly Design Practices
Specialty Cheese Campaigns
Alouette Unveiled its Creative 'Flavor That Sings' Campaign
Colorful Kitchen Pop-Ups
Primal Kitchen Partners with Pintrest for a Special Initiative
Sustainable Food Packaging Designs
Placon Crystal Seal Delectables is Tamper-Evident and More
Paper-Based Appliance Packaging
Phillips Home Appliance Products are Repackaged Using DS Smith
Paper-Packaged Garlic Baguettes
Marks & Spencer Launches its Garlic Baguettes in Paper Packaging
Peeling Cheese Packaging Billboards
This Babybel Billboard is Inspired by the Product's Packaging
Accessible Ready Meal Boxes
Parsley Box Specializes in Delivering Ready Meal Boxes to the Elderly
Eco-Friendly Shrink Meat Packaging
The Amcor Clear-Tite 40 Has a 19% Reduction in Weight
Nutritious Pouch-Packaged Yogurts
The Nomadic Good To Go Range Includes Three Flavors
Expansive Spicy Snack Rebrands
The Flamin' Hot Brand Branches Off to Perform Standalone
Savory Bear-Shaped Potato Snacks
Pom-Bear Snacks Introduced New Flavors and Branding
Reduced Plastic Snack Packaging
ALDI Specially Selected Hand Cooked Chips Come in New Packets
Flexible Film Meat Packaging
ASDA Just Essentials Beef Mince is Arriving in New Packaging
PFAS-Free Food Packaging
Genpak Launches a New Packaging Line Without Added PFAS
Portable Sauce-Dispensing Bottles
Ksooly Launched Compact Sauce Bottles for On-the-Go Consumption
Expressive Beer Packagings
'Buqui Bichi Brewery' Debuted a New Set of Packagings for its 5 Flavors
Freshness-Enhancing Lamb Packaging
Sainsbury's Announces a Revamp for its Plastic Tray Packaging
Paper-Packaged Popped Snacks
Snack A Jacks Multipacks are Ditching Virgin Plastic Material
Paper-Made Confectionery Bags
Saica Group and Mondelez Launch a New Sustainable Multipack Solution
Sustainable Supplement Packaging
This New Touchstone Essentials Packaging is Made with Bio-PPE
Interactive Juice Packaging
Gulf Union Foods Launched Fun Connected Packaging for its Juices
Spooky Lunch Refreshment Branding
The Capri-Sun Halloween Pouches are Limited-Edition
Plant-Based Sour Cream Pouches
Elmhurst 1925's Dairy-Free Sour Cream is Ready to Squeeze
Childhood-Inspired Juice Rebrandings
Capri Sun Unveils New Packaging with the Big Jug
Cuisine-Themed Mustard Packaging
This Colman's Squeezy Bottle is Limited-Edition
Vibrant Spanish Meat Packaging
Onmi Design Re-Imagined Purlom's Branding
QR Code Turkey Branding
This New Butterball Branding Encourages Consumers to Engage with the Brand
Artisan-Quality Fermented Foods
These Cleveland Kitchen Products are Arriving at Publix
Mayonnaise-Carrying Fashion Bags
Chopova Lowena and Hellmann's Present the White Margaret Bag
Travel-Inspired Pretzel Packaging
Sabio's Snacking Passport Offers an Interactive Element
High-Quality Pizza Packaging
These Kite Packaging Printed Pizza Boxes Come in Packs of 100
Convenience Retailer Private Labels
These New 7-Eleven Private Label Products are Value-Minded
Vibrantly Re-Designed Tea Packaging
Chay Tea Has Undergone a Geometric Packaging Rebrand
Icy Pet Food Packaging
These Hydropac Ice Packs Work to Keep Pet Food Fresh During Shipping
Casual Pizzeria Marketing
UK Pizza Chain PizzaExpress Undergoes Design Update
Semi-Transparent Potato Packaging
Tasteful Selections® Launches a New Transparent Potato Bag
Tomato Sauce Pouches
Le Sauce & Co.'s Well-Portioned Sauces Help to Reduce Food & Packaging Waste
Eye-Catching Value Crisp Branding
Discos Snacks are Introducing New Branding for its PMP Products
Summery Private Label Foods
Publix Summer Specials are Arriving to Help Consumers Celebrate
Farmer-Celebrating Egg Branding
This New NestFresh Branding Puts Farmers in the Spotlight
Revamped Juice Overhauls
Ocean Spray Announces a Brand Overhaul with Modern Influences
Connected Packaging Updates
Appetite Creative Revamps its Connected Packaging with Tetra Pak
Revitalized Pasta Packaging Designs
MarketPlace Branding Has Revitalized the Ronzoni Pasta Brand
Eye-Catching Fruit Cups
This Dole Sunshine Company Packaging Highlights Bright Colors
Dynamic Carrot Collections
Bolthouse Fresh Foods Unveils Sustainable Packaging for Three Products
Appetizer-Themed Holiday Campaigns
Summer Fresh® Debuted 12 Days of Appetizer Recipes
Liquid Dairy Product Packaging
This Sidel PET Bottle Comes in Several Sizes for Yogurts and More
Spoon-Equipped Formula Lids
Chadwicks Launches a New Solution for Infant Formula Packaging
Pink Sushi Boxes
Dept. Sushi Serves Up Sushi in Chic, Vibrant Boxes
Updated Fresh Food Lines
One Stop Refreshes its Product Range to Offer Healthier and Fresher Items
Gourmet Baked Beans
Clark Foods Boasts a Line of Flavorful Baked Bean Options
Halloween Carbonated Drink Packaging
Tango and 7UP's Two-Litre Packs Get a Spooky Redesign
Efficiency-Optimized Snack Packaging
This Kellanova Snack Packaging Has Reduced Plastic
Globally Inspired Aioli Pouches
Haven's Kitchen Launched Plant-Based Squeezable Condiments
Producer-Focused Coffee Packaging
Onyx Coffee Lab's Retail Coffee Packaging Enhances Connection
Nutrition-Focused Cereal Branding
The Cheerios Range is Showcasing New Branding in the UK
Naturally-Crafted Ketchup Cups
The Red Gold Dunk Cup is Perfect for Fries and More
Creepy Autumnal Snack Packaging
Walkers Halloween Packs Transform Classic Snacks
Repositioned Deli Meat Brands
The Hormel Natural Choice Brand Debuted a Refreshed Image
Regulated Sustainability Solutions
FoodChain ID Unveils a Suite of Solutions for Sustainable CPG
Sugar Spread Packaging Updates
Fearne & Rosie Taps Bun Studio for its New Tesco Packaging Designs
Private Label Holiday Products
Sprouts Brand Holiday Items Have a Better-for-You Formula
Retailer-Backed Yogurt Lines
AWG Brands Debuts a New Private Label Yogurt Line in Multiple Flavors
Squeezable Oil Bottles
Chefs Life's New Line of Squeezable Oil Bottles Enhances Ease of Use