The New Light & Free Range is Designed for Health-Conscious Women
Katherine Pendrill — April 4, 2016 — Lifestyle
References: corporate.danone & foodbev
Danone's new Light & Free Greek yogurt range is designed to appeal to health-conscious women. With more consumers concerned about the consumption of fat and added sugars, there is a growing demand for better-for-you versions of popular products. This yogurt range is specifically designed to appeal to women who are watching what they eat.
The new Light & Free range consists of Greek-style yogurt in five popular fruit flavors: cherry, peach, raspberry, strawberry and blueberry. Unlike other Greek yogurts, the products in this new line are free from fat and added sugars. As a result, each yogurt only consists of 58 to 61 calories per serving, which is 30 percent less than the amount of calories found in most full-fat yogurts.
To make the product even more appealing to women, the yogurts feature fashion-inspired packaging that helps the range stand out from comparable products.
The new Light & Free range consists of Greek-style yogurt in five popular fruit flavors: cherry, peach, raspberry, strawberry and blueberry. Unlike other Greek yogurts, the products in this new line are free from fat and added sugars. As a result, each yogurt only consists of 58 to 61 calories per serving, which is 30 percent less than the amount of calories found in most full-fat yogurts.
To make the product even more appealing to women, the yogurts feature fashion-inspired packaging that helps the range stand out from comparable products.
Trend Themes
1. Health-conscious Greek Yogurts - Development of Greek yogurt lines that cater to the health-conscious consumers who are concerned about the consumption of fat and added sugars.
2. Better-for-you Yogurts - Growing demand for healthier versions of popular products, resulting in the manufacturing of Greek yogurt products free from fat and added sugars.
3. Fashion-inspired Packaging - Fashion-inspired packaging that helps the yogurt line stand out from its competitors.
Industry Implications
1. Dairy Industry - The dairy industry is one of the primary industries that can take advantage of the demand for health-conscious Greek yogurts and create new lines of healthier products.
2. Food and Beverage Industry - The food and beverage industry can take advantage of the growing demand for better-for-you products and develop new healthier versions of their popular products.
3. Packaging Industry - The packaging industry has an opportunity to develop more innovative and unique packaging designs that can help products stand out from their competitors in the market.
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