Vitagurt is Geared Towards Health-Conscious Moms and Families
Meghan Young — April 21, 2016 — Lifestyle
References: behance.net & packagingoftheworld
Vitagurt is a brand of Greek yogurt that has been designed to target families -- specifically moms -- who are conscious about what they're feeding themselves and their children. The name Vitagurt itself lends to a healthier association. Although inspired by the Italian word for life, people might immediately think of vitamins instead, which is not a bad coincidence.
Designed by Irina Hasselbusch, the Vitagurt packaging takes on a more whimsical approach. She was inspired by clouds due to the yogurts similar properties. She writes, "Greek yogurt is extremely soft yet holds its shape even when you spoon it out." Beyond the clean and light look of the branding, the shape of the bottle was important as well. She created bellied-shaped container for drinking the Vitagurt -- which is very convenient.
Designed by Irina Hasselbusch, the Vitagurt packaging takes on a more whimsical approach. She was inspired by clouds due to the yogurts similar properties. She writes, "Greek yogurt is extremely soft yet holds its shape even when you spoon it out." Beyond the clean and light look of the branding, the shape of the bottle was important as well. She created bellied-shaped container for drinking the Vitagurt -- which is very convenient.
Trend Themes
1. Health-conscious Packaging - Opportunity for innovative packaging solutions that cater to health-conscious consumers.
2. Whimsical Branding - Chance to create unique and playful branding strategies that stand out in the market.
3. Convenient Container Design - Potential to develop user-friendly packaging designs that enhance convenience for consumers.
Industry Implications
1. Food and Beverage - Food and beverage companies can explore innovative packaging solutions to appeal to health-conscious consumers.
2. Graphic Design - Graphic design industry can offer expertise in developing creative and whimsical branding strategies for yogurt and similar products.
3. Packaging Manufacturing - Packaging manufacturers can capitalize on the demand for convenient and user-friendly container designs in the food and beverage sector.
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