The 'Daddy Cooks at Home' Range Emphasizes the Ease of Cooking
Laura McQuarrie — April 13, 2016 — Lifestyle
References: bunkermedia.ru & packagingoftheworld
'Daddy Cooks at Home' is the name of a canned foods range that offers healthy, nourishing options for those who are pressed for time. Specifically, the collection includes canned meat products that are designed to be added to soups and main dishes. The pre-seasoned sets designed by Bunker Media are styled so that the red labels identify which products go well with soup and blue labels pair well with main courses.
While a harmonious selection of meat, herbs and vegetables are common to each product, there are several types that take inspiration from global regions like Morocco, Italy and France.
Now that modern dads are being prominently featured in the marketing and branding of household products, consumers will identify with a product like this that aims to capture the essence of a male's easy approach to home cooking.
While a harmonious selection of meat, herbs and vegetables are common to each product, there are several types that take inspiration from global regions like Morocco, Italy and France.
Now that modern dads are being prominently featured in the marketing and branding of household products, consumers will identify with a product like this that aims to capture the essence of a male's easy approach to home cooking.
Trend Themes
1. Canned Convenience - The 'Daddy Cooks at Home' range highlights the growing trend of convenient canned foods for time-pressed consumers.
2. Global Flavors - The collection's diverse range of flavors inspired by global regions taps into the trend of consumers seeking new and exotic taste experiences.
3. Inclusive Marketing - The emphasis on modern dads in the marketing and branding of household products reflects the trend of inclusive advertising that appeals to diverse consumer demographics.
Industry Implications
1. Canned Food - The 'Daddy Cooks at Home' range presents an opportunity for the canned food industry to cater to time-constrained consumers who seek convenient meal solutions.
2. Food Seasonings - The pre-seasoned sets in the collection create potential for the food seasonings industry to tap into the demand for easy-to-use flavor combinations that enhance home-cooked meals.
3. Advertising & Marketing - The inclusive marketing approach employed by 'Daddy Cooks at Home' opens up possibilities for the advertising and marketing industry to create campaigns that resonate with diverse consumer segments.
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