The Sonoco 'TruVue' Food Package Design Features FreshLock Technology
Michael Hemsworth — April 22, 2016 — Art & Design
Designed to help bolster the rebellion that has started agains the middle of the supermarket (i.e. the packaged food section), the Sonoco 'TruVue' food package design is a clear winner. Featuring FreshLock technology to ensure that the product stays fresh until consumed by the purchaser, the Sonoco 'TruVue' is completely see-thru to let buyers see before they buy.
The ability for packaged food to maintain freshness has been a main selling point for decades; however, the backlash against processed foods has consumers avoiding the canned food aisles. The Sonoco 'TruVue' food package design hopes to reinvigorate interest in packaged foods to bring the supermarket into a new era that focuses on brand transparency and product freshness.
The ability for packaged food to maintain freshness has been a main selling point for decades; however, the backlash against processed foods has consumers avoiding the canned food aisles. The Sonoco 'TruVue' food package design hopes to reinvigorate interest in packaged foods to bring the supermarket into a new era that focuses on brand transparency and product freshness.
Trend Themes
1. Transparent Food Packaging - The trend of transparent food packaging allows consumers to see the product before purchase, promoting brand transparency and trust.
2. Freshness Guarantee - Packaging with freshness-locking technology revolutionizes the way packaged foods maintain their quality, attracting health-conscious consumers.
3. Reimagining Supermarket Sections - Rebellion against traditional supermarket sections is driving the demand for innovative packaging designs that cater to consumers' changing preferences.
Industry Implications
1. Food Packaging - The food packaging industry can capitalize on the trend of transparent and freshness-guaranteed packaging to meet consumer demands for healthier and more transparent food options.
2. Consumer Goods - Brands in the consumer goods industry have an opportunity to differentiate themselves by adopting freshness-locking packaging designs that align with the growing interest in health and freshness.
3. Retail - The retail industry can benefit from reimagining supermarket sections to create more appealing shopping experiences, facilitated by packaging innovations that promote brand transparency and product freshness.
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