N'eat Natural Energy Embraces a Playful Look That is Also Very Healthy
Meghan Young — April 6, 2016 — Lifestyle
References: maydaylondon & packagingoftheworld
N'eat Natural Energy recently underwent a redesign and came out the other side better for it. Embracing a playful branding that not only reflects its healthy attributes but also conveys the soft, chewy, fruity properties of each bar, people are able to get a sense of what they're in for just by looking at it.
Designed by packaging design experts Mayday London, N'eat Natural Energy reinforces its natural healthy goodness through its on-pack copy. The packs feature the line ‘no nasties, just N’eat’ and the line ‘good for you, good for orangutans’ appears on shelf displays to support the unique brand claim that no palm oil is used in the production of these products. Overall, people will be attracted to the underlying ethos of the brand, which is reflected in its branding.
Designed by packaging design experts Mayday London, N'eat Natural Energy reinforces its natural healthy goodness through its on-pack copy. The packs feature the line ‘no nasties, just N’eat’ and the line ‘good for you, good for orangutans’ appears on shelf displays to support the unique brand claim that no palm oil is used in the production of these products. Overall, people will be attracted to the underlying ethos of the brand, which is reflected in its branding.
Trend Themes
1. Playful Branding - Opportunity for brands to embrace a playful design that reflects their healthy attributes.
2. Health-conscious Packaging - Brands can reinforce their natural and healthy goodness through on-pack copy and eco-friendly packaging.
3. Ethical Messaging - Opportunity for brands to promote their social and environmental initiatives through their packaging and marketing.
Industry Implications
1. Food and Beverage - Brands can leverage playful branding and health-conscious packaging to attract health-conscious consumers in the food and beverage industry.
2. Health and Wellness - Playful branding and ethical messaging can disrupt the health and wellness industry by appealing to consumers looking for natural and eco-friendly products.
3. Packaging Design - Packaging design experts can capitalize on the trend of playful branding and health-conscious messaging to create innovative designs for various industries.
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