Quaker Porridge Pots are Now Made with Paper for Easy Recycling
Michael Hemsworth — November 9, 2023 — Eco
References: quaker & talkingretail
Quaker porridge pots are now being packaged in paper-made packaging in the UK to help allow for greater recycling and to give the brand a more eco-friendly edge. The packaging will be rolling out across the brand's entire range of pots and will communicate its recyclable profile to consumers with writing right on the upper section. The packaging also showcases the product's various nutritional value with information about fiber and protein positioned front and center.
Quaker Oats UK General Manager at PepsiCo Divesh Parmar spoke further on the updated Quaker porridge pots saying, "With Gen Z and Millennial shoppers seeking convenient yet tasty breakfasts, the packaging changes will aim to appeal to this audience as data shows that 48% of Quaker pot consumers are from this demographic. We’re excited to bring this new packaging to market across our Quaker porridge pots range, and this is another step on our journey towards more sustainable packaging for our oats."
Quaker Oats UK General Manager at PepsiCo Divesh Parmar spoke further on the updated Quaker porridge pots saying, "With Gen Z and Millennial shoppers seeking convenient yet tasty breakfasts, the packaging changes will aim to appeal to this audience as data shows that 48% of Quaker pot consumers are from this demographic. We’re excited to bring this new packaging to market across our Quaker porridge pots range, and this is another step on our journey towards more sustainable packaging for our oats."
Trend Themes
1. Eco-friendly Packaging - The use of paper-made packaging for Quaker porridge pots in the UK showcases the brand's commitment to eco-friendly practices.
2. Recyclable Packaging - By introducing paper-made packaging, Quaker porridge pots offer increased recycling opportunities to consumers.
3. Nutritional Transparency - The packaging of Quaker porridge pots prominently displays nutritional information, catering to health-conscious consumers.
Industry Implications
1. Food Packaging - Quaker's introduction of paper-made packaging sets the stage for other food brands to adopt more eco-friendly packaging solutions.
2. Breakfast Food - The updated Quaker porridge pot packaging appeals to Gen Z and Millennial shoppers, inviting other breakfast food brands to cater to this target audience.
3. Sustainable Packaging - With the roll-out of recyclable paper-made packaging, Quaker is driving the movement towards more sustainable packaging solutions within the food industry.
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