Danone Argentina Adopted New Packaging to Improve Environmental Efforts
Colin Smith — June 26, 2024 — Eco
References: packagingdigest & ecosysteme.danone
Danone Argentina has introduced new yogurt jars for its La Serenísima Original brand, designed to emphasize the product’s natural and premium qualities. The jars are made from polyethylene terephthalate (PET), a material chosen for its recyclability and durability. The packaging features a shrink label, an aluminum-based seal, and a clear overcap, with the resin formulation including an ultraviolet blocker to protect the yogurt. The design, developed in collaboration with Amcor, includes detailed engraving and a finely finished base, enhancing the premium look. The yogurt is available in six flavors: natural, natural sweetened, blackberry, lemon and ginger, strawberry, and sweet squash.
The La Serenísima Original yogurt jars are positioned as a premium product in the Argentine market. The jars are available in single-serving sizes, catering to health-conscious consumers who value convenience and quality. Danone has installed a Stork Food & Dairy Systems line to support an annual production rate of 40 to 50 million units, ensuring widespread availability. The use of PET not only aligns with Danone’s sustainability goals but also supports efficient distribution logistics, making the product accessible across Argentina.
Image Credit: Danone Argentina
The La Serenísima Original yogurt jars are positioned as a premium product in the Argentine market. The jars are available in single-serving sizes, catering to health-conscious consumers who value convenience and quality. Danone has installed a Stork Food & Dairy Systems line to support an annual production rate of 40 to 50 million units, ensuring widespread availability. The use of PET not only aligns with Danone’s sustainability goals but also supports efficient distribution logistics, making the product accessible across Argentina.
Image Credit: Danone Argentina
Trend Themes
1. Sustainable Packaging - Danone's adoption of recyclable PET jars emphasizes a growing shift towards environmentally-friendly packaging solutions.
2. Premium Product Design - Detailed engraving and a finely finished base in yogurt packaging cater to consumers seeking high-quality, visually appealing products.
3. Convenience in Health Foods - Single-serving sizes of La Serenísima Original yogurt cater to the demand for convenient yet health-conscious food options.
Industry Implications
1. Food & Beverage - The introduction of new yogurt jars by Danone highlights trends in premiumization and sustainability within the food and beverage sector.
2. Packaging - Innovations in recyclable PET materials and enhanced visual design are driving changes in the packaging industry.
3. Health & Wellness - Danone's focus on single-serving, natural yogurt products aligns with the growing health and wellness industry's emphasis on convenience and quality.
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