Imagery Used for Jake VitaminCandy Packaging Creatively Triangular
Meghan Young — April 16, 2016 — Lifestyle
References: behance.net & packagingoftheworld
Look at the fruit used in this concept for Jake VitaminCandy packaging and something is amiss. A triangular orange? A triangular kiwi? That's not right. Well, it's because these odd shapes weren't inspired by he fruit itself, but the candy that's housed within the packaging. Like old Vicks candies, Jake VitaminCandy takes on a rounded, triangular shape.
Designed by Nenad Popadic, the Jake VitaminCandy packaging takes this rounded, triangular shape and applies it to the flavor of each packet. Although it's obvious the attempt had a playful twist, in a more practical manner the designer was hoping to make the product look more delicious as well. The bright colors and crisp imagery does do that.
Designed by Nenad Popadic, the Jake VitaminCandy packaging takes this rounded, triangular shape and applies it to the flavor of each packet. Although it's obvious the attempt had a playful twist, in a more practical manner the designer was hoping to make the product look more delicious as well. The bright colors and crisp imagery does do that.
Trend Themes
1. Triangular Candy Packaging - The use of triangular shapes in candy packaging presents an opportunity for innovative and eye-catching branding designs.
2. Fruit-inspired Candy Shapes - Creating candies in unconventional fruit shapes introduces a playful element and offers a unique selling point for candy brands.
3. Visual Representation of Flavor - Using packaging designs that visually represent the flavor of the candy inside creates a more enticing and appealing product.
Industry Implications
1. Confectionery Industry - Candy manufacturers can explore the use of triangular shapes and unconventional fruit-inspired candies to stand out in a crowded market.
2. Packaging Design Industry - Packaging designers can experiment with visually representative designs to enhance the appeal and perceived deliciousness of food products.
3. Branding and Marketing Industry - Branding and marketing professionals can leverage playful and innovative candy shapes and visual representations of flavor to create engaging campaigns and attract customers.
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