The Hubbards Toppers Snack Package Design Encourages Continuous Consumption
Michael Hemsworth — April 18, 2016 — Lifestyle
References: coatsdesign.co.nz & thedieline
Not all products are created with a multifaceted design like Hubbards Toppers, which features a snack package design that's focused on continuous consumption. Being that Hubbards Toppers are a healthy snack that can be incorporated into foods or eaten as is, the product is designed to be friendly, quirky and easy to pick up.
Designed by Coats Design, the Hubbards Toppers packaging design features a see-thru window that lets consumers see before purchasing or how much is left. With four varieties in total, the Hubbards Toppers snack packages focus on convenience and being suitable for anytime consumption. The box is intended to be picked from or poured to obtain the perfect amount in between meals for a snack or for incorporating into recipes.
Designed by Coats Design, the Hubbards Toppers packaging design features a see-thru window that lets consumers see before purchasing or how much is left. With four varieties in total, the Hubbards Toppers snack packages focus on convenience and being suitable for anytime consumption. The box is intended to be picked from or poured to obtain the perfect amount in between meals for a snack or for incorporating into recipes.
Trend Themes
1. Continuous Consumption - The design of Hubbards Toppers snack package encourages continuous consumption, paving the way for products that promote extended usage and engagement.
2. Convenient Packaging - The see-thru window design of Hubbards Toppers packaging offers convenience for customers by allowing them to see the product before purchasing or gauging how much is left, presenting an opportunity for other industries to adopt transparent packaging.
3. Versatile Snacking - Hubbards Toppers promote versatility in snacking, encouraging consumers to incorporate the product into various recipes, creating an opportunity for the food industry to develop more multipurpose snacks.
Industry Implications
1. Food Packaging - The innovative design of Hubbards Toppers snack packaging presents opportunities for the food packaging industry to create more user-friendly and engaging packaging solutions.
2. Transparent Packaging - The see-thru window design of Hubbards Toppers packaging offers convenience for customers by allowing them to see the product before purchasing or gauging how much is left, presenting an opportunity for the packaging industry to adopt transparency in other products.
3. Healthy Snacks - Hubbards Toppers promote healthy snacking habits by offering a versatile and nutritious option, providing an opportunity for the healthy snack industry to expand its product offerings and reach.
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