The New Campbell's Soup Containers are Clear to Convey Freshness
Michael Hemsworth — April 22, 2016 — Lifestyle
References: silgancontainers & packworld
Soup containers are often solid to prevent consumers from seeing what's inside, so the new Campbell's single-serve soup packaging is created a little differently. Featuring a see-thru aesthetic that enables consumers to actually see the soup within, the new packaging is also more efficient than the previous design. Capable of being warmed in just 15-seconds, the Campbell's soup packaging is highly recyclable and also features an easy open lid.
Convenience reigns supreme for a large segment of consumers; products that enable them to maintain their busy, on the go lifestyles are a surefire way to help move product. The new Campbell's single-serve soup container moves in this direction to offer a more effective way to enjoy soup on the go and also to eat with your eyes thanks to the upfront design.
Convenience reigns supreme for a large segment of consumers; products that enable them to maintain their busy, on the go lifestyles are a surefire way to help move product. The new Campbell's single-serve soup container moves in this direction to offer a more effective way to enjoy soup on the go and also to eat with your eyes thanks to the upfront design.
Trend Themes
1. Clear Packaging - Clear packaging that conveys freshness and transparency for food products.
2. Efficient Design - Package designs that are efficient for heating, storing and recycling.
3. Convenient Food - Convenient food packaging that allows consumers to eat on the go.
Industry Implications
1. Food Packaging - There is a need for food packaging that is transparent, efficient, and provides convenience on the go.
2. Recycling Industry - Opportunities for the recycling industry to innovate and create sustainable packaging solutions.
3. Convenience Stores - Convenience stores can market and stock food products that are designed for busy, on the go lifestyles.
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