This Harajuku Kira Kira Burger Branding Boasts Playful Elements
Jana Pijak — April 5, 2016 — Marketing
References: behance.net
The brand identity for Harajuku Kira Kira Burger is conceived by Brisbane-based creative agency Shanti Sparrow Design. The restaurant's visual identity is playful and vibrant, referencing nostalgic comic books and children's cartoons.
While Harajuku Kira Kira Burger's menu items are packaged in paper containers, cups and bags that boast cartoonish graphics, the restaurant's vivid visual identity is carried on throughout its other promotional materials and even through its website. The eatery's graphic branding also influences its dessert menu, a range of donuts that is strategically pastel-colored.
Featuring pastel-hued graphics of burger and drink characters, this fun brand identity project by Shanti Sparrow Design defies convention. Featuring packaging that is almost too beautiful to discard, this burger chain targets foodies with an appreciation for animated art.
While Harajuku Kira Kira Burger's menu items are packaged in paper containers, cups and bags that boast cartoonish graphics, the restaurant's vivid visual identity is carried on throughout its other promotional materials and even through its website. The eatery's graphic branding also influences its dessert menu, a range of donuts that is strategically pastel-colored.
Featuring pastel-hued graphics of burger and drink characters, this fun brand identity project by Shanti Sparrow Design defies convention. Featuring packaging that is almost too beautiful to discard, this burger chain targets foodies with an appreciation for animated art.
Trend Themes
1. Cartoon-themed Branding - Brands in the food industry can explore the use of cartoon-themed branding as a way to attract a young and playful audience.
2. Vibrant Visual Identity - Brands in any industry can leverage a playful and vibrant visual identity to create a strong and memorable brand identity.
3. Nostalgic References - Incorporating nostalgic references into branding can evoke positive emotions in consumers and strengthen brand loyalty.
Industry Implications
1. Food and Beverage - Cartoon-themed branding and playful visual identity can be utilized by restaurants and food chains to target younger and more adventurous audiences.
2. Retail - Brands in the retail sector can explore the use of vibrant and playful branding to create a more memorable shopping experience for consumers.
3. Entertainment - Incorporating nostalgic references into branding can be a successful strategy for entertainment companies to appeal to audiences who grew up with those references and now have purchasing power.
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