Choco Chou's Brand Identity References Iconic Storybook Imagery
Jana Pijak — April 19, 2016 — Marketing
References: behance.net
These fairytale chocolate wrappers are created for snack company Choco Chou. Conceived by designer Marijke Buurlage, each packaging concept is inspired by classic storybook characters and is vivid in its overall visual aesthetic.
Based in The Netherlands, Buurlage references stories like The Ugly Duckling, Little Red Riding Hood and Alice in Wonderland when creating her striking chocolate wrappers. Choco Chou's fairytale chocolate branding is an ode to iconic stories for children and features nostalgic illustrations that capture the theme of each reference flawlessly.
Whether featuring a shrunken Alice who roams a new-found wonderland or Aladdin as he rubs his magic lamp, these chocolate wrappers catch a viewer's eye while introducing new generations to iconic fairytales that have withstood the test of time.
Based in The Netherlands, Buurlage references stories like The Ugly Duckling, Little Red Riding Hood and Alice in Wonderland when creating her striking chocolate wrappers. Choco Chou's fairytale chocolate branding is an ode to iconic stories for children and features nostalgic illustrations that capture the theme of each reference flawlessly.
Whether featuring a shrunken Alice who roams a new-found wonderland or Aladdin as he rubs his magic lamp, these chocolate wrappers catch a viewer's eye while introducing new generations to iconic fairytales that have withstood the test of time.
Trend Themes
1. Fairy Tale Packaging - The use of iconic storybook imagery in packaging design is a disruptive innovation opportunity for brands to tap into consumers' nostalgia and create a memorable visual experience.
2. Nostalgic Branding - Creating packaging that references familiar and beloved storybook characters allows brands to tap into the emotional connection consumers have with their childhood memories, offering a unique and engaging brand experience.
3. Visual Storytelling - Using vivid and captivating visuals inspired by classic fairytales in packaging design presents a disruptive innovation opportunity for brands to communicate their brand story and captivate consumers' attention.
Industry Implications
1. Confectionery - The confectionery industry can leverage fairy tale-inspired packaging to elevate their brand and create a strong emotional connection with consumers, driving sales and loyalty.
2. Food and Beverage - The food and beverage industry can incorporate nostalgic branding techniques to create unique packaging designs that resonate with consumers and differentiate themselves in a competitive market.
3. Gift and Souvenir - The gift and souvenir industry can utilize fairy tale packaging to create memorable and collectible products that appeal to tourists and gift shoppers seeking unique and whimsical items.
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