Agata Jeziurska Creates Bold Packaging for Spices Like Garlic and Chili
Jana Pijak — April 19, 2016 — Marketing
References: behance.net
While packaging for spices is often more understated than it is exciting, these ingredient boxes take a different and more artistic approach to food branding. Created by Polish designer Agata Jeziurska, the containers for spices like garlic powder, chili and star anise feature unique illustrations and typography that is fashion-forward and eye-catching.
Agata Jeziurska's brand identity project combines watercolor illustrations of each familiar spice with geometric and abstract elements that are blended to create stunning collages. Bringing a modernist design aesthetic to life, each box is also accented with a contemporary typeface and a short blurb that describes every one of its ingredients in detail.
These packaging for spices defies convention and is designed to appeal to artisanal food fans with an eye for design.
Agata Jeziurska's brand identity project combines watercolor illustrations of each familiar spice with geometric and abstract elements that are blended to create stunning collages. Bringing a modernist design aesthetic to life, each box is also accented with a contemporary typeface and a short blurb that describes every one of its ingredients in detail.
These packaging for spices defies convention and is designed to appeal to artisanal food fans with an eye for design.
Trend Themes
1. Artful Ingredient Branding - Artistic spice packaging that blends modern and abstract design elements, coupled with unique typography and bold illustrations for spices revolutionizes traditional food packaging design.
2. Fashion-forward Food Packaging Design - Modernist packaging design that utilizes contemporary typefaces and geometric abstract illustrations for commonly used ingredients brings new aesthetic standards to packaging design.
3. Understated to Eye-catching Spices Branding - Shifting from modest designs to eye-catching and bold illustrations and typography for spices offers a unique, disruptive branding opportunity for spice companies.
Industry Implications
1. Food Packaging - Creating bold packaging design with unique watercolor illustrations, contemporary typefaces, and attention-grabbing collages can bring a new customer base to spice brands.
2. Artisanal Food Supply - Incorporating modern design elements can help artisanal and small-scale spice producers offer competitively designed packaging and appeal to a broader audience.
3. Food Advertising - In the competitive food industry, utilizing disruptive packaging design can help companies stand out and attract customers through eye-catching spice branding.
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