These Yoghurt Pouches from The Collective Come in Six Options
Michael Hemsworth — August 29, 2024 — Lifestyle
References: thecollectivedairy & foodbev
These new yoghurt pouches from The Collective in the UK are making their debut as a series of functional food products that balance nutritional benefits with flavor. The products are targeted towards kids and adults alike, and come in six varieties including Immunity, Kickstart, Restore, Invigorate, Gut Feel and Uplift. Each of the products are crafted with a different function in mind, but each come in at less than 100-calories and maintain an HFSS-compliant recipe and are making their launch into retailers in the UK in September for £1.50 per pouch.
Marketing Director Tor Hunt-Taylor commented on The Collective yoghurt pouches saying, "Our pouches are unique as they are designed for several need states and occasions, responding to the rising interest in holistic health and wellbeing, with consumers seeking balanced products that go beyond low sugar or fat, and support their immunity or gut health for instance. Our focus has always been to fuel the mind, body ‘n’ soul, using the highest quality ingredients, without anything artificial, while leading on taste."
Marketing Director Tor Hunt-Taylor commented on The Collective yoghurt pouches saying, "Our pouches are unique as they are designed for several need states and occasions, responding to the rising interest in holistic health and wellbeing, with consumers seeking balanced products that go beyond low sugar or fat, and support their immunity or gut health for instance. Our focus has always been to fuel the mind, body ‘n’ soul, using the highest quality ingredients, without anything artificial, while leading on taste."
Trend Themes
1. Functional Foods - The rise of multifunctional food products like The Collective's yoghurt pouches showcases a consumer shift towards foods that offer health benefits beyond basic nutrition.
2. Gut Health Focus - Products designed for gut health, such as The Collective's Gut Feel pouch, are becoming increasingly popular as consumers become more educated on the importance of digestive health.
3. Low-calorie Indulgence - With each yoghurt pouch containing less than 100 calories, there is a growing market for low-calorie yet flavorful indulgences that do not compromise on taste.
Industry Implications
1. Health and Wellness - The introduction of yoghurt pouches catering to different wellness needs highlights ongoing opportunities within the health and wellness sector to create versatile, functional products.
2. Retail Food Products - The launch of The Collective's yoghurt pouches into UK retailers underscores the expanding aisle of specialized, health-oriented food offerings in grocery and convenience stores.
3. Child Nutrition - These yoghurt pouches' appeal to both kids and adults reflects a growing industry focus on designing nutritious, health-aware products that cater to the dietary needs of younger demographics.
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