This Dole Sunshine Company Packaging Highlights Bright Colors
Michael Hemsworth — October 26, 2023 — Marketing
References: dolesunshine & talkingretail
This Dole Sunshine Company packaging has been unveiled by the brand as part of a redesign of its branding to keep its fruit in juice and fruit in jelly products relevant with today's shoppers. The packaging prioritizes colorful, eye-catching details that showcase the fresh, vibrant nature of the fruit within while also showcasing a vegan-friendly seal on the fruit in jelly products. The branding will help the various products to stand out more prominently on store shelves and thus encourage consumers to pick them up on their next trip to the market.
UK Sales Director Andrew Bradshaw spoke on the new Dole Sunshine Company packaging saying, "The pandemic has made consumers more aware of their health and more conscious of what they put in their bodies, so snacks that can be considered healthy but indulgent have grown in popularity and will continue to do so. With that in mind, we’re excited to introduce these vibrant new packs to market, which we’re confident will offer great standout on shelf, and give consumers the reassurance they need that they will be eating something which is both delicious and healthy.
UK Sales Director Andrew Bradshaw spoke on the new Dole Sunshine Company packaging saying, "The pandemic has made consumers more aware of their health and more conscious of what they put in their bodies, so snacks that can be considered healthy but indulgent have grown in popularity and will continue to do so. With that in mind, we’re excited to introduce these vibrant new packs to market, which we’re confident will offer great standout on shelf, and give consumers the reassurance they need that they will be eating something which is both delicious and healthy.
Trend Themes
1. Vibrant Packaging - The Dole Sunshine Company packaging prioritizes colorful, eye-catching details to showcase the fresh, vibrant nature of the fruit within.
2. Health-conscious Snacks - The pandemic has made consumers more aware of their health, resulting in the popularity of snacks that are considered healthy but indulgent.
3. Prominent Shelf Presence - The vibrant new packaging of Dole Sunshine Company products will help them stand out more prominently on store shelves, attracting consumer attention.
Industry Implications
1. Food Packaging Industry - The eye-catching and vibrant packaging design by Dole Sunshine Company presents opportunities for innovative and attention-grabbing packaging solutions.
2. Health Food Industry - The increasing consumer focus on healthier snacking options opens up opportunities for companies to create indulgent yet nutritious snack products.
3. Retail Industry - Dole Sunshine Company's packaging design, aimed at standing out on store shelves, offers opportunities for retailers to attract customers and drive sales.
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