Many of the top February 2015 interactive marketing ideas take advantage of winter as a selling point for products and services. For a lot of regions, this time of year brings harsh weather conditions and a lot of people experience the lows after the highs that Christmas and the holiday season brings.
Campaigns like Coca-Cola's Share a White Christmas, Virgin Holidays' Holiday Hypnosis stunt and Nest furnishing a gondola are examples of marketing that encourages interaction to uplift your own mood, as well as others. Another kind campaign is Audi's Swedish Snow Rescuers, which takes the form of an app that lets Audi drivers volunteer to go to the aid of non-Audi drivers that have gotten their cars stuck in the snow.
Top 55 Interactive Concepts in February
55
Outfit-Modeling Mirrors
Neiman Marcus' Memory Mirror Digitally Compares Outfits
54
Holistic Beauty Campaigns
Harrods's Happy New You Approaches Beauty with Products, Fitness & Food
53
Live Gaming Stunts
Bud Light Challenged a Fan to a Real Life Pac-Man Game
52
Nature Walk Simulators
Merrell's Virtual Reality Experience Highlights the Beauty of Nature
51
Contactless Donation Shops
This Interactive Display Window Collects Contactless Payment Donations
50
Experiental Scent Bars
Habitat Pure's Fragrance Bar Provides a Multi-Sensory Experience
49
Fragrant Experiential Pop-Ups
Glade's Pop-Up Boutique is Branded as One That 'Sells Feelings'
48
Comfy Furnished Chairlifts
This Living Room Gondola Gives Skiers a Warm Ride Up the Mountain
47
Retail Beacon Platforms
The GPShopper App & In-Store Beacons Enhance Retail Engagement
46
Temporary 12-Hour Stores
iZettle's Temporary Store Hosts Small Businesses for Just 12 Hours
45
Holiday Hypnosis Services
Virgin Holidays Has Paul Mckenna Induce a Vacation High on the Public
44
Self-Destructive Novel Campaigns
James Patterson's Private Vegas Book Promotion is Thrilling
43
Pop-Up Poker Restaurants
This Unique Pop Up Restaurant Has Diners Pay with Texas Hold-Em
42
Effortless Beer-Ordering Apps
The Bud Light Button App Helps to Order Beer in Just One Click
41
GPS Puppy Stunts
This Street Marketing Stunt Has Dogs Lead People to Discover Deals
40
Viral News Services
Snapchat and Vice Team Up in a New Business Experiment
39
Local Shopping Kiosks
American Express' Shop Small Helps You Experience Local Treasures
38
Promotional Restaurant Beacons
McDonald's Harnesses the Power of Piper for Targeted Marketing
37
Athletic Guacamole Campaigns
Avocados From Mexico's Football Campaign Appeals to Sports Fans
36
Content Sharing Apps
Plague Helps to Turn Photos, Links and Posts Viral
35
Silhouetted Kissing Booths
This Fun Kissing Booth by DENTISTE' Ecourages Affection in Public
34
Virtual Travel Simulators
British Airways Uses Virtual Simulation to Mimic the Joy of Travel
33
Recipe Infographic Campaigns
Knorr Brazil Will Turn Your Family Recipe Into a Typographic Poster
32
Motion Graphics Packaging
This Animated Drink Can Concept Makes Branding Design More Dynamic
31
Winter Rescue Apps
This App Lets Volunteer Audi Drivers Help Others Stuck in the Snow
30
Restroom-Rating Apps
The Charmin SitOrSquat App Gives You the Scoop on a Clean Place to Poop
29
Social Adventure Accounts
This Twitter Account Initiates a Choose Your Own Adventure Game
28
Storytelling Car Campaigns
Land Rover Works with an Author for This Mysterious Car Marketing Stunt
27
Incentivized Insurance Rewards
Oscar Health Insurance is Paying Customers for Walking Regularly
26
Cook-Encouraging Campaigns
Nestle La Lechera and Pati Jinich Inspire Latina Moms to Create Recipes
25
Rewarded Romance
Editor Laura McQuarrie Shares Romantic Marketing Incentives for Valentine's Day
24
Affectionate Video Games
Bjorn Borg's First Person Lover Kills Villains with Kindness
23
Fantastical Car Stunts
Nissan's Flash Dress Up Has Its Dayz Model Perform Magic
22
Creepy Networking Campaigns
This TV Marketing Stunt for 'Stalker' Scoped Out Profiles on LinkedIn
21
Tourist Simulator Billboards
This Travel Marketing Stunt Gives a Real-Time Tour of NYC
20
Underwater Phone Stores
This Unique Mobile Store is Situated Underwater in Dubai
19
Intoxicating Dating Stunts
Primus' Mobile Marketing Stunt Targets Guys on Tinder
18
Accommodating Loyalty Programs
The Expedia+ Travel Loyalty Program Lets You Cross-Collect Rewards
17
Custom Fitness Animations
Nike Rewarded the Most Active Nike+ Athletes with a Personalized Video
16
Responsive Wi-Fi Technology
This Smart Wi-Fi Technology Takes Advantage a User's Surroundings
15
Human Bank Machines
Santander UK's Fun ATM Machines are Loaded with Surprises
14
Gigantic Treadmill Races
Oxford Fitness Proves There's Room for Everyone to Workout
13
Virtual Ride Simulators
Kingfisher's Roller Coaster Simulator Took Fans on a Virtual Ride
12
Interactive Phone-Controlled Art
This Project Turns a Mobile Message into Vibrant Laser Beam Art
11
Magic Tablet Stunts
Fuhu's Tablet Ad Shows the Impressive Tricks Its Giant Navi Tablets Can Do
10
Snow-Sharing Machines
Coca-Cola Helps People Across the World Share Christmas with a Snow Machine
9
Zombie Donor Campaigns
This Health Campaign Takes Advantage of the Walking Dead's Popularity
8
Heartbreaking Crane Games
This Claw Vending Machine Delivers a Message About the Homeless
7
Dishevelled Suitcase Stunts
This Travel Insurance Advertisement Stages a 'Baggage Drama'
6
Virtual Portal Pranks
Pepsi's Time Tunnel Provides a Shocking Surprise in the City
5
Kind Travel Campaigns
Airbnb Challenges People to Do Something Good in the World with $10
4
Tissue Gifting Experiments
This Marketing Experiment from Kleenex Challenges People to Share
3
On-Demand Test Drives
Peugeot's New Car Test Drive Lets Twitter Users Try Out a Car Immediately
2
Automotive Web Shops
Rockar Hyundai Makes Buying a Car as Easy as Online Shopping
1
Cinematic Networking Campaigns
Taken 3's LinkedIn Marketing Stunt Promises Skill Endorsement
Related Ideas
AI-Driven Video Generation Platforms
Cadbury Launches the a Cheer for Every Volunteer Campaign
AI-Generated Ketchup Ads
Heinz Designed an Advertisement Using the Slogan 'It has to be Heinz'
AI Job Skill Tools
Dove Chocolate's Mom Experience Translator Helps with Reintering the Workforce
Emotive EV Charging Stations
The Conceptual Kvitter EV Charger Has an Interactive AI Interface
AI-Lead Car Ads
Ford Launched an AI Campaign Dubbed 'Be Surreal, Be Ford'
GenAI Flip Phone Campaigns
Motorola's Styled with Moto Features AI-Generated Virtual Models
AI Chocolate Bar Campaigns
SNICKERS Launches a Generative AI Campaign with José Mourinho
Gen Z IRL Campaigns
Hinge's Phonebook Encourages Gen Z to Connect IRL for Global Day of Unplugging
Parisian Airport Pop-Ups
Moët Hennessy's Paris Concept Event Featured Travel Exclusives
Emergency Shelter Robot Companions
The 'POWER HUG' Robot Concept Offers Warmth and Comfort
Groundbreaking AR Posters
Wall's Out-of-Home Ads Make AR Experiences Unmissable with WinDOOH Tech
Digital Debit Card Campaigns
Interac Introduces 'The Lost Wallet Board' Installation in Toronto
Hug-Inspired Olympics Campaigns
Coca-Cola's Summer Olympics Campaign was Inspired by True Events
Uplifting Social Media Campaigns
Optimism Your Feed Helps Social Media Users Retrain the Algorithm
AI-Powered Bakery Pop-Ups
The Betty Crocker Dream Bake Studio Beats "Baker's Block" with AI
Humorous Automotive Campaigns
Hyundai’s 'Where Have You Been?' Ad Merges Nostalgia and Branding
Purposeful Consumer-Focused Campaigns
IKEA's Sleepfluencers Campaign is a Clever Way to Give Back
Advanced Social Advertising Tools
Invoca is Now Integrated with Pinterest, Snapchat, & TikTok
Playful Language App Campaigns
The Duolingo On Ice Campaign is Light-Hearted and Humorous
Athletic Apparel Interactive Billboards
Gymshark Unveils the Shoplift Campaign Ahead of Sale
Virtual Holiday Shopping Experiences
Amazon Introduces a New Holiday Shop with 3D Technology
Humorous Payment Campaigns
Paypal's Latest Campaign Features Actor Will Ferrell
Personalized In-Flight Ads
United Airlines Kinective Media Offers Curated Travel
Festively Elevated Chocolate Treats
The Hershey Company Seasonal Treats Come a Variety of Options
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Seasonal Phone Booth Activations
Spotify's Q4 is Calling Urges Brands to Start Holiday Advertising
Iconic Character-Inspired Campaigns
Etsy's Christmas Ad Celebrates Personalized Gifting
AI-Driven Customer Loyalty Systems
TurboPush Aims to Streamline Digital Loyalty Programs
AI-Generated Holiday Soda Ads
The Coca-Cola Holidays Are Coming Ad Has Been Updated with AI
Multichannel Retail Campaigns
Urban Outfitters' 'Happy Lolidays' Campaign is Engaging
Fashion Brand Christmas Ads
Chanel's 'Winter Tale' is a Magical Holiday Ad from the Luxury Icon
AI-Powered Innovation Platforms
Mintel Spark Helps Brands with Concept Generation
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
GenAI Virtual Shoppers
Cindy by Imaginuity Boots Online and In-Store Foot Traffic
Nature-Reconnecting Outdoor Campaigns
Mammut Encouraged People to Reconnect with Nature
AI Beauty Shopping Experiences
Revieve x Google Cloud Launch the Next Gen AI Advisor Series
Brainstorming Business Idea Tools
IdeaMate is the Solution to Fighting Stale Business Ideas
Digital Twin Advertising Partnerships
Coca-Cola's New Partnership Harnesses Nvidia's AI Technology
Customer-Driven Holiday Campaigns
Amazon's Holiday Campaign is Inspired by 5-Star Reviews
Personalized AI Holiday Planning
Planitly Learns Users Interests to Curate the Perfect Getaway
Data-Driven QSR Campaigns
Burger King's BK Unwrapped Reveals Customers' 2024 Ordering Preferences
Festive Advent Campaigns
Cadbury's 24 Out-of-Home Ads Represent the Countdown to Christmas
Mystery-Style Holiday Ads
Waitrose Adds Mystery to the Festive Season with ‘Sweet Suspicion’ Ad
Luxury Retailer Christmas Installations
Gucci Snow Globe Brings Holiday Magic to Miami
AI-Enhanced Grocery Apps
Instacart Unveiled a Suite of AI Features Coming to its Mobile App
Food-Themed Holiday Campaigns
Kroger’s 2024 Holiday Campaign Celebrates Food and Connection
Interactive Recruitment Billboards
easyJet's Campaign Encourages Women to Consider a Pilot Career
Whimsical Uplifting Soda Campaigns
Coca-Cola Unveils It's Magic When The World Comes Together
Gamified In-Airport Activations
Haribo's Mobile Games Gives People of All Ages the Chance to Win
Hands-Free Driving Campaigns
Ford UK's Social Campaign Shares Merch for the "Passenger Princess"
Gameshow-Style Pop-Ups
The Jo Malone Christmas Special Attracts Visitors with a Prize Wheel
Music Video-Inspired Supermarket Campaigns
Albert Heijn Pays Homage to Wham!'s Last Christmas
AI Promo Code Platforms
SimplyCodes Combines AI and Crowdsourcing to Test Discount Codes
Hyper-Personalized AI Campaigns
Tesco's Stronger Starts Uses AI to Recognize Customers by Name
Heartfelt Christmas Campaigns
John Lewis Presents the Festive Gifting House Campaign
AI-Powered Gift-Wrapping Tools
The Food Group Has Introduced the Holiday GiftWraptor
QSR Summer Pop-Ups
McDonald's Mexico Launched a Summer-Themed Activation in Mexico
Anthropomorphic Store Campaigns
IKEA's Short Social Films Promote Its Click-and-Collect Service
In-Game Advertising Services
StackAdapt Offers Engaging Game Advertising for its Clients
Mindful-Shopping Campaigns
The Ordinary’s 'Slovember' Campaign Promotes Intentional Shopping
Dating-App Holiday Campaigns
Bumble Holiday Campaign Sparks Real-Life Connections This Season
Immersive Virtual Pop-Ups
Benefit Launches Virtual 'Benemart' Concept for Holiday Shopping
Viral Video Databases
Viral Ideas Offers Inspiration for a Content Creator's Next Big Video
Seasonal Soda Ads
Olipop's Christmas Ad Challenges Big Soda
Mid-20th-Century Holiday Campaigns
Saks Fifth Avenue Unveiled its 'Gifts of Delight' Campaign
Mindful Smartphone Usage Apps
The 'Intenty' App Prompts Users to Rethink How They Use Their Phone
Festive Candy Retail Partnerships
These New HARIBO Partnerships are Here for the Holidays
AI-Powered Digital Employees
Product Genius Transforms How Small Businesses Connect with Customers
Whimsical Candle Christmas Campaigns
The Yankee Candle 'Make it More Magical' Campaign is Festive
Fandom-Friendly Campaigns
WhatsApp & Netflix Unite for a Squid Game Fandom Celebration
In-Store Audience Engagement Solutions
Social Shelf® Has a Novel Approach to Customer Engagement
AI-Powered Music Remixing Apps
Sprite is Reprising its Limelight Music Platform for Consumers
Marketing Idea Generators
Thunderbucket Provides Marketing Ideas and Observations at Speed
Donut Inspired Ad Campaigns
Dunkin' Donuts New Ad Campaign is Called Dunkin'Terns
Generative AI Interpreter Campaigns
Samsung's 'The Next Big Thing Is You' Highlights Translation
All-Dark Marketing Campaigns
IKEA Introduces its Darkest Campaign Yet with Try Oslo's Help
Human-Assisted AI Tools
Verizon Launched a Suite of AI Tools to Improve Customer Experiences
Human Connection-Centric Campaigns
Etsy's New Ad Campaign Wants to Keep Commerce Human
Festive Hotel Pop-Ups
IHG Hotels & Resorts Presents Chalet Programming and Holiday Activations
Global Holiday Campaigns
David Beckham Stars in SharkNinja's 'Ninja the Holidays' Campaign
Content Ideation Tools
The Content Ideas Generator Creates 12 Ideas in Seconds
Minimizing Phone Usage Initiatives
Heineken's Latest Campaign Addresses Phone Use at Music Events
Interactive AR Experiences
The Sendit App Engaged Gen Alpha on Valentine's Day
Connection-Making AI-Powered Marketing Platforms
Marigold Announces Its Marigold AI Initiative
Gamified Shopping Carts
Instacart Unveils New Updates to its Smart Shopping Carts
Feel-Good Financial Campaigns
Ally Financial's Banksgiving Supports Customers in Need with Funds
Wintry Automobile Campaigns
Lexus Debuts its Annual 'December to Remember' Campaign
Heartwarming Holiday Car Ads
Toyota Debuts Three Ads During NBCUniversal’s Primetime Specials
Anxiety-Alleviating Election Campaigns
The Election Escape Powered by Sensible Weather is Clever
Kindness-Promoting Ad Reboots
Coca-Cola’s Christmas Kindness Campaign Returns for the Holidays
Weatherized Winter Concept Vehicles
Genesis Presents the Striking X Snow Speedium Concept
Competitive Live Games
April-8 Live Game Let's Players Challenge Friends Across The Globe
Real-Time AI Chat Bots
D-ID Agents Have Dynamic and Natural Customer Service Interactions
AI-Crafted Banking Ads
The U.S. Bank Debuts 'The Power of Us' Campaign
Omnichannel Automotive Services
Automotive Mastermind has Adapted to Modern Consumer Patterns
Customized Out-of-Office AI Chatbots
Cloudy Bay Introduced its 'Summer Fridays AI Assistant'
Gamified Yogurt Tube Campaigns
The Frubes Freeze ‘Em Campaign Includes a New Online Game
Rental App Holiday Campaigns
Airbnb Presents its Santastrophe Campaign Following Santa Claus
Kindness-Promoting Marketing Campaigns
Once Upon a Coconut Launches 1 Million Acts of Kindness
Unified AI Campaigns
Samsung UK Unveils 'You & AI. As One' Campaign
QR Code Shopping Assistants
Nintendo Implemented Icecat Tech to Enhance In-Store Shopping
Human-Like AI Marketing Avatars
Studio Neiro Helps Scale Marketing With Engaging AI Videos
AI Email Marketing Campaigns
Emotsy Creates Personalized Campaigns for Stronger Digital Connection
Language App Pop-Ups
Duolingo Hosted an Interactive Street Society Event in Soho
Scam Awareness Advent Calendars
NatWest's Scamvent Calendar Exposes Common Seasonal Scams
Personalized Retail Media Networks
Thrive Market Collaborates with Instacart on a New Network
Car Education Clinics
She Auto Know's Winter Car Clinic Returns to Empower Women
Dynamic Auto Marketing Campaigns
Hyundai Promotes Its Electrical Vehicle Line-up
AI Messaging Chatbots
TaggoAI Enhances Engagement on WhatsApp with Smart Chatbots for Businesses
Frozen Pizza-Centered Campaigns
Dr. Oetker Debuts the Frozen Pizza Publicist Campaign
Solution-Oriented Holiday Ads
Orange’s Holiday Ad Brings Families Together Over Smartphones
Heartwarming Holiday Initiatives
United Airlines Debuts the North Pole Hub Through Fantasy Flights
Winter-Themed Japanese Snack Boxes
The TokyoTreat Very Merry Snackmas Box is Packed with Goodies
Icy Autumnal Cafe Drinks
The Human Bean Fall Menu Offers a Glimpse of Autumnal Offerings
AI Sales Strategies
Reply AI Chat Offers an Innovative New Sales Demo System
AI Social Media Generators
Snowball FATG Can Help Create Viral Social Moments in Seconds
Engaging Science-Inspired Activities
The Ontario Science Centre is Engaging Families During Winter
Interactive Image Mapping
Image Mapping Lets Businesses Create Designs Seamlessly
Connected Packaging Updates
Appetite Creative Revamps its Connected Packaging with Tetra Pak
Social Forum Engagement Tools
Replyhub Uses AI to Join Reddit Discussions and Promote Your Product
Appetizer-Themed Holiday Campaigns
Summer Fresh® Debuted 12 Days of Appetizer Recipes
Mango-Scented Newspaper Ads
Swiggy Instamart Launched a Scented Campaign in the Times of India
AI Recruitment Tools
TalentoTouch Enables Recruiters to Craft Highly Personalized Messages
Engaging Customer Conversion Tools
FacePop Humanizes Customer Interactions Through Video
Conversational AI Communications
Infobip Provides User-Friendly AI Communications
Mobile Advent Calendar Promotions
Bar Louie is Refreshing Its App-vent Calendar Promotion
AI Negotiation Assistants
Genius Offer AI Crafts Personalized Sales Offers in Minutes
Debunking AI Apps
BSBot Helps Publicis Clients Tell the Truth About AI from Fiction at Cannes
Empowering Consumer-Centric Campaigns
Which? Launches a Festive Campaign to Empower Shoppers
AI-Aided Natural Conversation Tools
Google Invites Users to Interact Naturally with Gemini Live
Frozen Spirit Sweepstakes Campaigns
The Jägermeister Freeze to Win Campaign Requires Refrigeration
Self-Service Event Promotions
Industry Dive Adds Self-Service Offerings to Include Event Promotion
AI Social Media Enhancement
Attract AI Elevates Charm on Social Media with a Few Taps
Conversational AI Surveys
TheySaid Gets More Meaningful Responses from Customers & Employees
Empowering Trader-Focused Campaigns
Vantage Markets Debuts New Phase of Reborn a Trader
Interactive Presentation Polls
MeetMoji Uses AI to Create Engaging and Interactive Meetings
Cost-Effective AI Marketers
AI Marketer Elsa Can Craft Strategies, Curate Emails, and More
Ardent Entertainment Campaigns
Steve Harvey Narrates the New Abu Dhabi Calendar Campaign
Global Snow Forecast Websites
Follow the Snow, Today Highlights Winter Conditions Around the World
Niche Interest Ads
Interest Navigator Uncovers Interests That are Hidden from Most Advertisers