Many of the top February 2015 interactive marketing ideas take advantage of winter as a selling point for products and services. For a lot of regions, this time of year brings harsh weather conditions and a lot of people experience the lows after the highs that Christmas and the holiday season brings.
Campaigns like Coca-Cola's Share a White Christmas, Virgin Holidays' Holiday Hypnosis stunt and Nest furnishing a gondola are examples of marketing that encourages interaction to uplift your own mood, as well as others. Another kind campaign is Audi's Swedish Snow Rescuers, which takes the form of an app that lets Audi drivers volunteer to go to the aid of non-Audi drivers that have gotten their cars stuck in the snow.
Top 55 Interactive Concepts in February

55
Outfit-Modeling Mirrors
Neiman Marcus' Memory Mirror Digitally Compares Outfits

54
Holistic Beauty Campaigns
Harrods's Happy New You Approaches Beauty with Products, Fitness & Food

53
Live Gaming Stunts
Bud Light Challenged a Fan to a Real Life Pac-Man Game
52
Nature Walk Simulators
Merrell's Virtual Reality Experience Highlights the Beauty of Nature
51
Contactless Donation Shops
This Interactive Display Window Collects Contactless Payment Donations
50
Experiental Scent Bars
Habitat Pure's Fragrance Bar Provides a Multi-Sensory Experience
49
Fragrant Experiential Pop-Ups
Glade's Pop-Up Boutique is Branded as One That 'Sells Feelings'
48
Comfy Furnished Chairlifts
This Living Room Gondola Gives Skiers a Warm Ride Up the Mountain
47
Retail Beacon Platforms
The GPShopper App & In-Store Beacons Enhance Retail Engagement
46
Temporary 12-Hour Stores
iZettle's Temporary Store Hosts Small Businesses for Just 12 Hours
45
Holiday Hypnosis Services
Virgin Holidays Has Paul Mckenna Induce a Vacation High on the Public
44
Self-Destructive Novel Campaigns
James Patterson's Private Vegas Book Promotion is Thrilling
43
Pop-Up Poker Restaurants
This Unique Pop Up Restaurant Has Diners Pay with Texas Hold-Em
42
Effortless Beer-Ordering Apps
The Bud Light Button App Helps to Order Beer in Just One Click
41
GPS Puppy Stunts
This Street Marketing Stunt Has Dogs Lead People to Discover Deals
40
Viral News Services
Snapchat and Vice Team Up in a New Business Experiment
39
Local Shopping Kiosks
American Express' Shop Small Helps You Experience Local Treasures
38
Promotional Restaurant Beacons
McDonald's Harnesses the Power of Piper for Targeted Marketing
37
Athletic Guacamole Campaigns
Avocados From Mexico's Football Campaign Appeals to Sports Fans
36
Content Sharing Apps
Plague Helps to Turn Photos, Links and Posts Viral
35
Silhouetted Kissing Booths
This Fun Kissing Booth by DENTISTE' Ecourages Affection in Public
34
Virtual Travel Simulators
British Airways Uses Virtual Simulation to Mimic the Joy of Travel
33
Recipe Infographic Campaigns
Knorr Brazil Will Turn Your Family Recipe Into a Typographic Poster
32
Motion Graphics Packaging
This Animated Drink Can Concept Makes Branding Design More Dynamic
31
Winter Rescue Apps
This App Lets Volunteer Audi Drivers Help Others Stuck in the Snow
30
Restroom-Rating Apps
The Charmin SitOrSquat App Gives You the Scoop on a Clean Place to Poop
29
Social Adventure Accounts
This Twitter Account Initiates a Choose Your Own Adventure Game
28
Storytelling Car Campaigns
Land Rover Works with an Author for This Mysterious Car Marketing Stunt
27
Incentivized Insurance Rewards
Oscar Health Insurance is Paying Customers for Walking Regularly
26
Cook-Encouraging Campaigns
Nestle La Lechera and Pati Jinich Inspire Latina Moms to Create Recipes
25
Rewarded Romance
Editor Laura McQuarrie Shares Romantic Marketing Incentives for Valentine's Day
24
Affectionate Video Games
Bjorn Borg's First Person Lover Kills Villains with Kindness
23
Fantastical Car Stunts
Nissan's Flash Dress Up Has Its Dayz Model Perform Magic
22
Creepy Networking Campaigns
This TV Marketing Stunt for 'Stalker' Scoped Out Profiles on LinkedIn
21
Tourist Simulator Billboards
This Travel Marketing Stunt Gives a Real-Time Tour of NYC
20
Underwater Phone Stores
This Unique Mobile Store is Situated Underwater in Dubai
19
Intoxicating Dating Stunts
Primus' Mobile Marketing Stunt Targets Guys on Tinder
18
Accommodating Loyalty Programs
The Expedia+ Travel Loyalty Program Lets You Cross-Collect Rewards
17
Custom Fitness Animations
Nike Rewarded the Most Active Nike+ Athletes with a Personalized Video
16
Responsive Wi-Fi Technology
This Smart Wi-Fi Technology Takes Advantage a User's Surroundings
15
Human Bank Machines
Santander UK's Fun ATM Machines are Loaded with Surprises
14
Gigantic Treadmill Races
Oxford Fitness Proves There's Room for Everyone to Workout
13
Virtual Ride Simulators
Kingfisher's Roller Coaster Simulator Took Fans on a Virtual Ride
12
Interactive Phone-Controlled Art
This Project Turns a Mobile Message into Vibrant Laser Beam Art
11
Magic Tablet Stunts
Fuhu's Tablet Ad Shows the Impressive Tricks Its Giant Navi Tablets Can Do
10
Snow-Sharing Machines
Coca-Cola Helps People Across the World Share Christmas with a Snow Machine
9
Zombie Donor Campaigns
This Health Campaign Takes Advantage of the Walking Dead's Popularity
8
Heartbreaking Crane Games
This Claw Vending Machine Delivers a Message About the Homeless
7
Dishevelled Suitcase Stunts
This Travel Insurance Advertisement Stages a 'Baggage Drama'
6
Virtual Portal Pranks
Pepsi's Time Tunnel Provides a Shocking Surprise in the City
5
Kind Travel Campaigns
Airbnb Challenges People to Do Something Good in the World with $10
4
Tissue Gifting Experiments
This Marketing Experiment from Kleenex Challenges People to Share
3
On-Demand Test Drives
Peugeot's New Car Test Drive Lets Twitter Users Try Out a Car Immediately
2
Automotive Web Shops
Rockar Hyundai Makes Buying a Car as Easy as Online Shopping
1
Cinematic Networking Campaigns
Taken 3's LinkedIn Marketing Stunt Promises Skill Endorsement
Related Ideas
Immersive Wellness-Focused AI Campaigns
AI Wellness Has Introduced the Ask My Avatar Challenge
AI-Driven Video Generation Platforms
Cadbury Launches the a Cheer for Every Volunteer Campaign
Experiential Luggage Events
The BÉIS Bloomingdale’s Takeover Featured a Human Claw Machine
AI-Powered Creative Marketing Tools
RYA x Qrious Insight Partner for Ad Campaign Generation
AI Marketing Storytelling
Coca-Cola AI Campaign Brings Nostalgia and Innovation Together
Ice Cream-Inspired Campaigns
Dairy Queen Canada is Transforming Snowbanks into Giant Blizzards
Humorous Brand Campaigns
The Ikea Rewards Program Embraces Its Late Arrival with Humor
Unique AI-Generated Ads
Skinny Mobile Introduces Its New AI-Powered Brand Ambassador
High Fashion Holiday Campaigns
The Jacquemus Holiday 2024 Campaign is Titled Winter Retreat
Comedic E-Commerce Brand Spots
Instacart Unveiled a Teaser for its Super Bowl Commercial
Parisian Airport Pop-Ups
Moët Hennessy's Paris Concept Event Featured Travel Exclusives
Digital Debit Card Campaigns
Interac Introduces 'The Lost Wallet Board' Installation in Toronto
AI-Powered Bakery Pop-Ups
The Betty Crocker Dream Bake Studio Beats "Baker's Block" with AI
Hug-Inspired Olympics Campaigns
Coca-Cola's Summer Olympics Campaign was Inspired by True Events
AI-Powered Advertiser Campaigns
Instacart Utilizes its Automation Tools for Universal Campaigns
Humorous Automotive Campaigns
Hyundai’s 'Where Have You Been?' Ad Merges Nostalgia and Branding
Immersive Brand Concepts
LG Hosted its 'Affectionate Intelligence' Event at CES 2025
AI-Driven Product Photoshoots
Unilever Shared Its Use of AI and Digital Twins at NVIDIA GTC 2025
Purposeful Consumer-Focused Campaigns
IKEA's Sleepfluencers Campaign is a Clever Way to Give Back
Fashion Brand Christmas Ads
Chanel's 'Winter Tale' is a Magical Holiday Ad from the Luxury Icon
Advanced Social Advertising Tools
Invoca is Now Integrated with Pinterest, Snapchat, & TikTok
Late-Night Text Campaigns
The IKEA "U Up?" Stunt Reached Sleepless Social Media Users
Engaging Science-Inspired Activities
The Ontario Science Centre is Engaging Families During Winter
Virtual Holiday Shopping Experiences
Amazon Introduces a New Holiday Shop with 3D Technology
Auto-Focused AI Marketing Tools
Dealer Creative AI Boosts Social Media Content for Dealerships
Humorous Payment Campaigns
Paypal's Latest Campaign Features Actor Will Ferrell
Seasonal Phone Booth Activations
Spotify's Q4 is Calling Urges Brands to Start Holiday Advertising
Futuristic Imaginative Design Concepts
Toyota Introduces the Unique E-Collection of Products
Iconic Character-Inspired Campaigns
Etsy's Christmas Ad Celebrates Personalized Gifting
AI-Generated Holiday Soda Ads
The Coca-Cola Holidays Are Coming Ad Has Been Updated with AI
Multichannel Retail Campaigns
Urban Outfitters' 'Happy Lolidays' Campaign is Engaging
Nature-Reconnecting Outdoor Campaigns
Mammut Encouraged People to Reconnect with Nature
AI-Assisted Business Ads
Google Workspace's 50 States, 50 Stories Shares Small Businesses Using AI
Vibrantly Comedic Travel Campaigns
The 'Booking.yeah' Campaign Features The Muppets
Dynamic Basketball-Informed Marketing Campaigns
March Madness' New Campaign Features NCAA Athletes
Customer-Driven Holiday Campaigns
Amazon's Holiday Campaign is Inspired by 5-Star Reviews
Automated AI Shopping Assistants
Visa Intelligent Commerce Supports Shoppers with the Power of AI
AI-Powered eCommerce Features
Amazon Interests Offers Tailored Product Options for Shoppers
Dating-App Holiday Campaigns
Bumble Holiday Campaign Sparks Real-Life Connections This Season
Personalized AI Holiday Planning
Planitly Learns Users Interests to Curate the Perfect Getaway
Luxury Retailer Christmas Installations
Gucci Snow Globe Brings Holiday Magic to Miami
Data-Driven QSR Campaigns
Burger King's BK Unwrapped Reveals Customers' 2024 Ordering Preferences
Customer-Starring Billboards
Bobbie's Campaign Spotlights Moms as "the OG Influencers"
Experiential Marketing Campaigns
MIKE AND IKE, HOT TAMALES, and Marvel Team Up for Campus Tour
Festive Advent Campaigns
Cadbury's 24 Out-of-Home Ads Represent the Countdown to Christmas
Nostalgic Sports-Focused Grocery Campaigns
Instacart Debuts a Campaign in Kansas City
Food-Themed Holiday Campaigns
Kroger’s 2024 Holiday Campaign Celebrates Food and Connection
Innovative Outdoor Advertising Campaigns
Unilever's Dirt is Good Turns Billboards into Playgrounds
AI-Powered Beverage Events
Momentum Worldwide Elevates the New Coke Spiced Event with AI
Gamified In-Airport Activations
Haribo's Mobile Games Gives People of All Ages the Chance to Win
Fandom-Friendly Campaigns
WhatsApp & Netflix Unite for a Squid Game Fandom Celebration
Hands-Free Driving Campaigns
Ford UK's Social Campaign Shares Merch for the "Passenger Princess"
Gameshow-Style Pop-Ups
The Jo Malone Christmas Special Attracts Visitors with a Prize Wheel
Hyper-Personalized AI Campaigns
Tesco's Stronger Starts Uses AI to Recognize Customers by Name
Heartfelt Christmas Campaigns
John Lewis Presents the Festive Gifting House Campaign
QSR Summer Pop-Ups
McDonald's Mexico Launched a Summer-Themed Activation in Mexico
Anthropomorphic Store Campaigns
IKEA's Short Social Films Promote Its Click-and-Collect Service
AI-Powered Adventure Apps
The 'Globe Chaser' App Features Geocaching-Inspired Tours
Mindful-Shopping Campaigns
The Ordinary’s 'Slovember' Campaign Promotes Intentional Shopping
Immersive Virtual Pop-Ups
Benefit Launches Virtual 'Benemart' Concept for Holiday Shopping
Whimsical Garden Product Campaigns
Where the Good Things Gro Brings the Enchanted Garden to Life
Calming Audio Escapes
Audible's Activation at King's Cross Helps Commuters Beat the Rush
Traveling Fashion Showcases
The Guess Bus in Sydney is an Example of Experimental Marketing
Mid-20th-Century Holiday Campaigns
Saks Fifth Avenue Unveiled its 'Gifts of Delight' Campaign
AI-Powered Digital Employees
Product Genius Transforms How Small Businesses Connect with Customers
Seasonal Soda Ads
Olipop's Christmas Ad Challenges Big Soda
Global Holiday Campaigns
David Beckham Stars in SharkNinja's 'Ninja the Holidays' Campaign
Whimsical Candle Christmas Campaigns
The Yankee Candle 'Make it More Magical' Campaign is Festive
In-Store Audience Engagement Solutions
Social Shelf® Has a Novel Approach to Customer Engagement
Music Video-Inspired Supermarket Campaigns
Albert Heijn Pays Homage to Wham!'s Last Christmas
AI-Powered Music Remixing Apps
Sprite is Reprising its Limelight Music Platform for Consumers
Humanized AI Content
Touché Humanizes AI-Generated Content With Personality and Warmth
Modern Mobile Fridge Concepts
Junho Han Designs the Amity Relationship Mobile Fridge Concept
Marketing Idea Generators
Thunderbucket Provides Marketing Ideas and Observations at Speed
Retail Innovation-Focused Events
Spar International Hosts the Spar Transform Event to Boost Retail
Generative AI Interpreter Campaigns
Samsung's 'The Next Big Thing Is You' Highlights Translation
All-Dark Marketing Campaigns
IKEA Introduces its Darkest Campaign Yet with Try Oslo's Help
Mindful Smartphone Usage Apps
The 'Intenty' App Prompts Users to Rethink How They Use Their Phone
Throwback OOO Campaigns
KitKat's Auto Reply_Break Turns Out-of-Office Emails into a Break for All
Human Connection-Centric Campaigns
Etsy's New Ad Campaign Wants to Keep Commerce Human
Festive Hotel Pop-Ups
IHG Hotels & Resorts Presents Chalet Programming and Holiday Activations
Kindness-Promoting Ad Reboots
Coca-Cola’s Christmas Kindness Campaign Returns for the Holidays
Pet Play-Centric Campaigns
Pet Valu Debuts the Multi-Faceted Playtime Campaign
Music Icon-Supported AI Campaigns
Music Stars Spotlight Workday's AI-Powered Enterprise Solutions
Consumer Insight Engines
Buzzabout Delivers Real-Time Insights From Billions of Conversations
User Behavior Analysis
Sprig Heatmaps Uses AI to Analyze Product Interactions and Improve UX
Wintry Automobile Campaigns
Lexus Debuts its Annual 'December to Remember' Campaign
Car Race-Focused Mobile Apps
IBM and Scuderia Ferrari HP Upgrade the Experience for Formula 1 Fans
Minimizing Phone Usage Initiatives
Heineken's Latest Campaign Addresses Phone Use at Music Events
Connection-Making AI-Powered Marketing Platforms
Marigold Announces Its Marigold AI Initiative
Engaging Isolation-Combatting Pop-Ups
LEGO Group Debuts the Interactive Le Florist Flower Truck
Thoughtful Ice Cream Campaigns
DOVE® Ice Cream's #MiniWinMonday Emphasizes Minor Accomplishments
Gamified Shopping Carts
Instacart Unveils New Updates to its Smart Shopping Carts
Festive Candy Retail Partnerships
These New HARIBO Partnerships are Here for the Holidays
Anxiety-Alleviating Election Campaigns
The Election Escape Powered by Sensible Weather is Clever
Heartwarming Holiday Car Ads
Toyota Debuts Three Ads During NBCUniversal’s Primetime Specials
Humorous Educational Campaigns
AI Investment Fraud Takes Center Stage in a New Awareness Campaign
Rental App Holiday Campaigns
Airbnb Presents its Santastrophe Campaign Following Santa Claus
Complimentary Ice Cream Activations
The Nuii Adventure Wagon Will Hand Out Over 800,000 Ice Creams
Omnichannel Automotive Services
Automotive Mastermind has Adapted to Modern Consumer Patterns
Content Idea Generators
Spin The Wheel and Capture Content Ideas Based on Your Online Presence
Customized Out-of-Office AI Chatbots
Cloudy Bay Introduced its 'Summer Fridays AI Assistant'
Gamified Yogurt Tube Campaigns
The Frubes Freeze ‘Em Campaign Includes a New Online Game
Solution-Oriented Holiday Ads
Orange’s Holiday Ad Brings Families Together Over Smartphones
QR Code Shopping Assistants
Nintendo Implemented Icecat Tech to Enhance In-Store Shopping
Feel-Good Financial Campaigns
Ally Financial's Banksgiving Supports Customers in Need with Funds
Content Ideation Tools
The Content Ideas Generator Creates 12 Ideas in Seconds
Post-Holiday Retail Promotions
The One Stop Big Brands Low Prices Campaign is Packed with Savings
Language App Pop-Ups
Duolingo Hosted an Interactive Street Society Event in Soho
Personalized Retail Media Networks
Thrive Market Collaborates with Instacart on a New Network
Appetizer-Themed Holiday Campaigns
Summer Fresh® Debuted 12 Days of Appetizer Recipes
Digital Retail Mapping Solutions
Living Map Installs Screens at Metrocentre Shopping Centre
Scam Awareness Advent Calendars
NatWest's Scamvent Calendar Exposes Common Seasonal Scams
AI Messaging Chatbots
TaggoAI Enhances Engagement on WhatsApp with Smart Chatbots for Businesses
Heartwarming Holiday Initiatives
United Airlines Debuts the North Pole Hub Through Fantasy Flights
Meaningful Relationship-Encouraging Campaigns
Iceberg Vodka Debuts 'Foraging Deeper Connections'
Cheeky Rapper-Headed Beer Campaigns
Vanilla Ice Saves Beers from Accidentally Exploding
Icy Autumnal Cafe Drinks
The Human Bean Fall Menu Offers a Glimpse of Autumnal Offerings
Emotionally Engaging Holiday Advertisements
Teleflora Captured Attention with The Power Of Wishes
Interactive Image Mapping
Image Mapping Lets Businesses Create Designs Seamlessly
Connected Packaging Updates
Appetite Creative Revamps its Connected Packaging with Tetra Pak
Social Forum Engagement Tools
Replyhub Uses AI to Join Reddit Discussions and Promote Your Product
Winter-Themed Japanese Snack Boxes
The TokyoTreat Very Merry Snackmas Box is Packed with Goodies
Elaborate Winter Activities
The City of Harbin Debuts Its Annual Ice and Snow Festivities
Mango-Scented Newspaper Ads
Swiggy Instamart Launched a Scented Campaign in the Times of India
Mobile Advent Calendar Promotions
Bar Louie is Refreshing Its App-vent Calendar Promotion
AI Recruitment Tools
TalentoTouch Enables Recruiters to Craft Highly Personalized Messages
Engaging Customer Conversion Tools
FacePop Humanizes Customer Interactions Through Video
connection-promoting new year installations
Nihao! China • Let's Meet is a cultural exchange event
Empowering Consumer-Centric Campaigns
Which? Launches a Festive Campaign to Empower Shoppers
Frozen Spirit Sweepstakes Campaigns
The Jägermeister Freeze to Win Campaign Requires Refrigeration
Conversation Catalyst Tools
With Offers Meaningful Prompts to Deepen Relationships and Reflection
Self-Service Event Promotions
Industry Dive Adds Self-Service Offerings to Include Event Promotion
Imaginative Children's Holiday Campaigns
Aretto and Hamleys Partner on an Engaging Campaign
AI Social Media Enhancement
Attract AI Elevates Charm on Social Media with a Few Taps
Conversational AI Surveys
TheySaid Gets More Meaningful Responses from Customers & Employees
Visitor Engagement Tools
Luckat.me Converts Views Into Customers With Smart Wake-Up Calls
AI Sales Assistants
GodmodeHQ Uses AI To Deliver 1:1 Outreach With Smart Lead Research
Ardent Entertainment Campaigns
Steve Harvey Narrates the New Abu Dhabi Calendar Campaign
Niche Interest Ads
Interest Navigator Uncovers Interests That are Hidden from Most Advertisers