Where the Good Things Gro Brings the Enchanted Garden to Life
Georgia Wray Norsten — March 19, 2025 — Marketing
References: miraclegro & prnewswire
Miracle-Gro is weaving a touch of fairy tale magic into gardens everywhere with its ‘Where the Good Things Gro’ campaign, celebrating the upcoming release of Disney’s ‘Snow White.’ Inspired by the film’s lush, enchanted landscapes and original song ‘Good Things Grow,’ the campaign invites gardeners of all ages to create their own storybook-worthy spaces at home.
Running across TV, streaming, and social media, the national campaign showcases breathtaking garden transformations, proving that with a little care – and the right plant food – anyone can cultivate an enchanted world. The brand is also making a special appearance at the world premiere of Disney’s Snow White, inspiring guests with exclusive gardening content and interactive experiences.
From seasoned green thumbs to first-time growers, Miracle-Gro’s latest campaign proves that every garden holds a little fairy tale magic
Image Credit: Miracle-Gro
Running across TV, streaming, and social media, the national campaign showcases breathtaking garden transformations, proving that with a little care – and the right plant food – anyone can cultivate an enchanted world. The brand is also making a special appearance at the world premiere of Disney’s Snow White, inspiring guests with exclusive gardening content and interactive experiences.
From seasoned green thumbs to first-time growers, Miracle-Gro’s latest campaign proves that every garden holds a little fairy tale magic
Image Credit: Miracle-Gro
Trend Themes
1. Storybook-inspired Gardening - Gardening campaigns that create fairy-tale landscapes are capturing the imagination of consumers and encouraging magical outdoor spaces.
2. Multimedia Marketing Strategies - Integrating TV, streaming, and social media for product promotion allows for cohesive storytelling and a wider reach.
3. Experiential Branding Events - Brands engaging with audiences through immersive events, like film premieres, enhance customer interaction and leave a lasting impression.
Industry Implications
1. Home and Garden - The home and garden industry is being revitalized by campaigns that incorporate fantasy elements to appeal to consumers' desire for enchantment.
2. Entertainment Partnerships - Collaborations between consumer brands and entertainment properties create unique content that bridges storytelling and product engagement.
3. Advertising and Marketing - Innovative campaigns that leverage cultural moments and beloved stories offer fresh ways for brands to connect with their audiences.
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