Vanilla Ice Saves Beers from Accidentally Exploding
References: accessnewswire
Rapper Vanilla Ice is back with a cheeky and interactive beer campaign that is sure to stun and excite consumers. The celebrity has partnered with a New Zealand beer brand to introduce The Export Ultra Cold Call Back Service. The initiative is aimed at curbing unpleasant occurrences of forgotten beers exploding in the freezer.
As part of the beer campaign, New Zealanders who pop a beer in the freezer are invited to text 'ICE ICE' to 423. Approximately 34 minutes later, they will receive a call from Vanilla Ice himself who will remind them "to check yourself before your beers wreck themselves."
The Export Ultra Cold Call Back Service is, without a doubt, an engaging publicity stunt that will surely captivate the attention of many. Vanilla Ice enthusiastically shares about the activation: "I'm pumped to spend my time saving beer."
Image Credit: Vanilla Ice
As part of the beer campaign, New Zealanders who pop a beer in the freezer are invited to text 'ICE ICE' to 423. Approximately 34 minutes later, they will receive a call from Vanilla Ice himself who will remind them "to check yourself before your beers wreck themselves."
The Export Ultra Cold Call Back Service is, without a doubt, an engaging publicity stunt that will surely captivate the attention of many. Vanilla Ice enthusiastically shares about the activation: "I'm pumped to spend my time saving beer."
Image Credit: Vanilla Ice
Trend Themes
1. Celebrity-driven Marketing - Utilizing well-known personalities like Vanilla Ice in campaigns captures consumer attention and creates memorable brand experiences.
2. Interactive Brand Engagement - Providing consumers with direct interaction opportunities via creative services, such as an automated call back, fosters deeper customer involvement.
3. Humorous Marketing Strategies - Incorporating humor into brand strategies can lead to higher consumer recall and engagement, enhancing the overall effectiveness of promotional efforts.
Industry Implications
1. Beverage Industry - The collaboration between music celebrities and beverage brands introduces novel ways to connect with diverse audiences.
2. Marketing and Advertising - Creative promotional techniques that utilize humor and famous personalities can significantly elevate campaign performance and brand appeal.
3. Telecommunications - Integration of telecommunications, like SMS and call services, in marketing campaigns provides unique, direct consumer touchpoints that enhance brand interaction.
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