This Health Campaign Takes Advantage of the Walking Dead's Popularity
Laura McQuarrie — January 10, 2015 — Lifestyle
References: zanimzostanezombie.pl & adsoftheworld
In order to raise awareness about the launch of the Walking Dead's fifth season premiere and encourage more young people to become organ donors, this donor campaign was set up by FOX Poland.
The campaign encourages people to "Do something good before you become a zombie," with a site where Walking Dead-themed donor cards could be filled out in order to make the bland medical forms more eye-catching, fun and relevant. To accompany the campaign's digital efforts, a tent was also set up where Walking Dead fans could sign up to become organ donors in the same way by filling out a card. With a few zombies on site, this campaign took off on social media, with tons of snapshots of people posing with their donor cards and the organ-less Walking Dead creatures.
The campaign encourages people to "Do something good before you become a zombie," with a site where Walking Dead-themed donor cards could be filled out in order to make the bland medical forms more eye-catching, fun and relevant. To accompany the campaign's digital efforts, a tent was also set up where Walking Dead fans could sign up to become organ donors in the same way by filling out a card. With a few zombies on site, this campaign took off on social media, with tons of snapshots of people posing with their donor cards and the organ-less Walking Dead creatures.
Trend Themes
1. Pop Culture-themed Campaigns - Opportunity to leverage the popularity of a TV show or movie to promote a cause and/or product/service.
2. Gamification of Health Initiatives - Opportunity to make routine health activities more engaging and interactive through game mechanics and rewards.
3. Social Media-driven Awareness - Opportunity to harness the power of social media and user-generated content to spread awareness and reach a wider audience.
Industry Implications
1. Entertainment - Opportunity to collaborate with popular franchises to boost brand recognition and expand fan base.
2. Healthcare - Opportunity to use creative marketing tactics to encourage more people to participate in organ donation and other health initiatives.
3. Social Media - Opportunity to develop and implement social media strategies to drive engagement and reach with target audience.
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