This Twitter Account Initiates a Choose Your Own Adventure Game
Laura McQuarrie — January 14, 2015 — Marketing
References: twitter & designtaxi
Remember those fun choose your own adventure books from when you were a kid? Now, thanks to mobile developer Terence Eden, you can enjoy the same experience on Twitter. The game starts on an account called @wnd_go, stating that you've been found and your only choices now are to either run or hide.
To follow along with the adventure, users must click on the linked accounts, which will provide the next steps in the adventure. In total, there are 23 Twitter accounts involved in the interactive text-based game, so there's plenty of opportunity to play it through a couple times and get a different end result. Since it's Twitter, there's not a lot of story that can be told within 140 characters, but the adventure does promise all action.
To follow along with the adventure, users must click on the linked accounts, which will provide the next steps in the adventure. In total, there are 23 Twitter accounts involved in the interactive text-based game, so there's plenty of opportunity to play it through a couple times and get a different end result. Since it's Twitter, there's not a lot of story that can be told within 140 characters, but the adventure does promise all action.
Trend Themes
1. Interactive Text-based Adventures - Developing interactive text-based adventures for social media platforms presents an opportunity for game developers and businesses alike to engage their audience with creative storytelling.
2. Choose Your Own Adventure Games - Reviving the nostalgic 'Choose Your Own Adventure' concept on modern platforms presents an opportunity to cater to a previously untapped market while also appealing to a wider audience.
3. Narrative-driven Social Media Campaigns - Integrating narrative-driven elements into social media campaigns presents an opportunity for businesses to engage their audience on a deeper level, offering a refreshing alternative to traditional advertising methods.
Industry Implications
1. Gaming - Incorporating interactive text-based adventures that feature the popular 'Choose Your Own Adventure' gameplay mechanic presents an opportunity to revitalize the genre while also expanding its reach.
2. Social Media - Developing narrative-driven experiences for social media presents an opportunity to increase engagement and foster a more meaningful connection with a brand's audience.
3. Marketing and Advertising - Integrating interactive and immersive experiences into marketing and advertising campaigns presents an opportunity to captivate audiences and make a lasting impression.
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