Fuhu's Tablet Ad Shows the Impressive Tricks Its Giant Navi Tablets Can Do
Laura McQuarrie — January 20, 2015 — Marketing
As demonstrated in this tablet ad, in order to generate some buzz about its new Nabi tablets, Fuhu sent a magician out on the streets. The stunt seems to have been filmed on a day where everyone was leaving Apple with a new tablet model, so the magician naturally tried to make it seem like he had bigger and better things to show.
Magician Adam Trent does tricks to show off the features of the Nabi, including pulling strawberries from a game of Fruit Ninja on-screen to show the vivid realism. Since Nabi's tablets come in sizes ranging from 24" to 65" versions, they might not be able to compete with Apple in terms of portability, but they would be handy to have for other uses.
Magician Adam Trent does tricks to show off the features of the Nabi, including pulling strawberries from a game of Fruit Ninja on-screen to show the vivid realism. Since Nabi's tablets come in sizes ranging from 24" to 65" versions, they might not be able to compete with Apple in terms of portability, but they would be handy to have for other uses.
Trend Themes
1. Interactive Tablet Ads - Using magicians or other interactive elements in ads can help showcase a tablet's unique features and differentiate them from competitors.
2. Large-screen Tablets - The trend towards larger tablets creates opportunities for industries such as interior design or entertainment to showcase their products in a more dynamic way.
3. Tablets as Showcases - Tablets can be used not just for personal use, but as an effective display tool, retail kiosks for example, creating new opportunities in display technology.
Industry Implications
1. Marketing - Interactive ads offer a new and engaging tool for marketers looking to showcase a product or service.
2. Entertainment - Larger tablet screens are well-suited for immersive experiences, which can create new opportunities in industries such as gaming or movies.
3. Retail - The use of tablets in retail creates new possibilities for interactive product displays and kiosks, as well as improve the customer experience.
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