Nissan's Flash Dress Up Has Its Dayz Model Perform Magic
Laura McQuarrie — January 6, 2015 — Autos
References: www2.nissan.co.jp & japantrends
In order to promote its new Dayz model, Nissan created this fun stunt, dubbed 'Flash Dress-Up.' The premise is summed up within the first few seconds of watching the video, but it's worth watching right until the end to see how the public reacts to the fun stunt.
The idea behind the Flash Dress-Up is this: when a woman touches the pumpkin-colored car, she's instantly transformed into a Cinderella-like character. Although this could have easily been executed with animation or special effects, all of the tricks used in the Flash Dress-Up are part of a live performance. The stunt is dramatic and theatrical, but it definitely doesn't detract any from the car—if anything, it makes people want to get their hands on the vehicle all the more.
The idea behind the Flash Dress-Up is this: when a woman touches the pumpkin-colored car, she's instantly transformed into a Cinderella-like character. Although this could have easily been executed with animation or special effects, all of the tricks used in the Flash Dress-Up are part of a live performance. The stunt is dramatic and theatrical, but it definitely doesn't detract any from the car—if anything, it makes people want to get their hands on the vehicle all the more.
Trend Themes
1. Live Performance Marketing - Creating interactive and engaging live performances as a marketing strategy to capture people's attention and generate interest in a product or brand.
2. Interactive Promotional Stunts - Developing innovative and immersive stunts that allow people to participate and experience a brand or product in a unique way, creating a memorable and shareable experience.
3. Real-time Transformations - Exploring technologies and techniques to facilitate instant transformations or modifications, providing users with an exciting and personalized experience.
Industry Implications
1. Automotive - Leveraging interactive and theatrical marketing tactics like live performances and promotional stunts to create excitement and engage consumers in the automotive industry.
2. Entertainment - Exploring the use of live performances, immersive experiences, and real-time transformations to enhance audience engagement and create unforgettable moments in the entertainment industry.
3. Marketing and Advertising - Incorporating interactive and immersive strategies, such as live performances and interactive promotional stunts, into marketing and advertising campaigns to captivate audiences and increase brand awareness.
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