Virgin Holidays Has Paul Mckenna Induce a Vacation High on the Public
Laura McQuarrie — January 6, 2015 — Marketing
References: virginholidays & dailymail
When winter strikes, it's one of the busiest times of the year for travel—but for those who can't get away, or those who get the blues returning to their daily routines after a vacation, Virgin Holidays is offering up a unique solution.
Virgin Holidays teamed up with master hypnotist Paul McKenna to entrance members of the British public over their lunch breaks. With a session that lasts about 20 minutes, McKenna is able to induce 'Holiday Hypnosis,' leaving people with the same feeling that you'd get from a two-week holiday. He describes: "We'll simulate the feeling you get when the brain releases endorphins, the natural feel-good hormones often associated with a holiday." The service launched on January 5th at House of Fraser Bluewater and takes place in a "hypno–pod" that is only open to the public by appointment.
Virgin Holidays teamed up with master hypnotist Paul McKenna to entrance members of the British public over their lunch breaks. With a session that lasts about 20 minutes, McKenna is able to induce 'Holiday Hypnosis,' leaving people with the same feeling that you'd get from a two-week holiday. He describes: "We'll simulate the feeling you get when the brain releases endorphins, the natural feel-good hormones often associated with a holiday." The service launched on January 5th at House of Fraser Bluewater and takes place in a "hypno–pod" that is only open to the public by appointment.
Trend Themes
1. Holiday Hypnosis - Virgin Holidays uses hypnosis to induce a vacation-like feeling for individuals unable to travel.
2. Endorphin Simulation - Paul McKenna simulates the release of endorphins to recreate the sensation of a holiday.
3. Virtual Vacation - The use of hypnosis allows individuals to experience the benefits of a vacation without physically leaving their location.
Industry Implications
1. Travel and Tourism - Hypnosis services offer an alternative for those who are unable to take a traditional vacation.
2. Wellness and Mindfulness - The recreation of vacation-like experiences through hypnosis aligns with the wellness and mindfulness industry.
3. Retail and Entertainment - Hypnosis sessions at House of Fraser Bluewater attract customers and provide a unique entertainment experience.
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