Oxford Fitness Proves There's Room for Everyone to Workout
Laura McQuarrie — January 7, 2015 — Lifestyle
References: lagrantrotadoraoxford.cl & creativeguerrillamarketing
In order to promote its own fitness center, Oxford Fitness created #LaGranTrotadora—a 16' treadmill and challenged people to a mini marathon of endurance on it. With no end in sight, the runners were tested to see who could last the longest. All the while, the speed on the treadmill was increased, causing people to give out and take others down in a bowling pin fashion.
The video recapping the event is set up like a punchy reality show, showing the members in the running being picked off one by one. The outrageous ad is a humorous way to get you thinking about your own fitness levels and it definitely has you asking yourself if you'd be fit enough to be the last one standing on the giant treadmill.
The video recapping the event is set up like a punchy reality show, showing the members in the running being picked off one by one. The outrageous ad is a humorous way to get you thinking about your own fitness levels and it definitely has you asking yourself if you'd be fit enough to be the last one standing on the giant treadmill.
Trend Themes
1. Interactive Fitness Challenges - Creating outrageous fitness challenges can inspire individuals to test their limits and push themselves further.
2. Experiential Marketing - Creating viral experiences like Oxford Fitness's #LaGranTrotadora can help businesses promote their products or services in a fun and memorable way.
3. Fitness Center Competitions - Other fitness centers can take inspiration from Oxford Fitness's #LaGranTrotadora marathon and create their own unique competitions to attract new customers and retain existing ones.
Industry Implications
1. Fitness Industry - Creating unique and engaging fitness challenges like the #LaGranTrotadora Marathon can make a business stand out in a crowded industry and attract new customers.
2. Event Marketing Industry - Creating experiential marketing events like #LaGranTrotadora can help build brand awareness, increase customer engagement, and ultimately drive sales.
3. Entertainment Industry - Creating over-the-top events like Oxford Fitness's #LaGranTrotadora can provide entertainment value to individuals seeking new and unique experiences.
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