Merrell's Virtual Reality Experience Highlights the Beauty of Nature
Laura McQuarrie — January 22, 2015 — Marketing
Outdoor gear company Merrell is one of the latest to show how a virtual reality experience can be created for the purposes of marketing. Ahead of this year's Sundance Film Festival, the brand is teaming up with visual effects studio Framestore to present attendees with an Oculus Rift experience by the name of 'TrailScape.'
TrailScape coincides with the launch of Merrell's new Capra hiking boot, which takes inspiration from the way mountain goats are able to climb the sides of rocks with such ease. In order to simulate an outdoorsy excursion, the VR experience will feature a totally immersive setting, complete with a headset so that people can walk around in a simulation of nature, taking in all of the sights and sounds. By creating a visually stunning experience with technology, the brand is hoping to inspire people to get outside and get a taste of what reality has to offer.
TrailScape coincides with the launch of Merrell's new Capra hiking boot, which takes inspiration from the way mountain goats are able to climb the sides of rocks with such ease. In order to simulate an outdoorsy excursion, the VR experience will feature a totally immersive setting, complete with a headset so that people can walk around in a simulation of nature, taking in all of the sights and sounds. By creating a visually stunning experience with technology, the brand is hoping to inspire people to get outside and get a taste of what reality has to offer.
Trend Themes
1. Virtual Reality Branding - Brands use virtual reality technology for marketing and creating immersive experiences to promote their products and services.
2. Nature Simulators - Simulating nature using virtual reality and other technologies to provide an immersive experience, often used for marketing outdoor products.
3. Cross-industry Collaboration in Technology Innovation - Collaboration between technology companies and outdoor gear companies to create immersive experiences that promote products and provide unique customer experiences.
Industry Implications
1. Outdoor Gear and Apparel - Outdoor gear and apparel companies use virtual reality and other technologies to create immersive and visually stunning experiences for their customers, leading to increased engagement and sales.
2. Visual Effects and Animation - Visual effects and animation companies collaborate with outdoor gear companies to create nature simulators and virtual reality experiences that promote products and provide unique customer experiences.
3. Film and Entertainment - Film and entertainment companies collaborate with outdoor gear companies to create immersive and visually stunning virtual reality experiences that promote products and provide unique customer experiences at events and festivals.
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