Pepsi's Time Tunnel Provides a Shocking Surprise in the City
Laura McQuarrie — January 9, 2015 — Unique
References: pepsi & adsoftheworld
If there's a place that you'd rather not be surprised by something unexpected, it is probably a creepy dark alleyway—naturally, this is exactly where this Pepsi Time Tunnel stunt happens.
At the end of a dark alley, Pepsi set up a projection that made it seem as though virtual cars, robots and dinosaurs were suddenly coming your way after a rip in time. The shock only seems to last a few seconds and the unsuspecting people are quick to clue in that it's only an animation. Although it may not have been apparent in the moment, the the Pepsi Time Tunnel cleverly ties in with the message that Pepsi Max is all about "Maximum taste, no sugar" paralleled by this stunt, which provides "Maximum impact, no worries."
At the end of a dark alley, Pepsi set up a projection that made it seem as though virtual cars, robots and dinosaurs were suddenly coming your way after a rip in time. The shock only seems to last a few seconds and the unsuspecting people are quick to clue in that it's only an animation. Although it may not have been apparent in the moment, the the Pepsi Time Tunnel cleverly ties in with the message that Pepsi Max is all about "Maximum taste, no sugar" paralleled by this stunt, which provides "Maximum impact, no worries."
Trend Themes
1. Virtual Projection Pranks - Brands can create immersive experiences for customers using virtual projection technology, allowing for creative marketing campaigns that surprise and delight while highlighting the brand's message.
2. Augmented Reality Advertising - Brands can use augmented reality to create interactive marketing campaigns, providing customers with a truly immersive experience that they will remember and share on social media.
3. Real-time Marketing Stunts - Real-time marketing stunts like Pepsi's Time Tunnel can create a buzz by surprising and engaging audiences, driving brand awareness and customer loyalty.
Industry Implications
1. Advertising - Virtual projection technology and augmented reality provide new opportunities for advertisers to create engaging marketing campaigns for their clients.
2. Entertainment - Virtual projection and augmented reality can be used to enhance entertainment experiences by creating immersive environments and storylines.
3. Hospitality - Hotels and resorts can use virtual projection and augmented reality to offer unique and memorable experiences for guests, setting themselves apart from the competition.
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