Airbnb Challenges People to Do Something Good in the World with $10
Laura McQuarrie — January 10, 2015 — World
References: airbnb & prexamples
For its #OneLessStranger travel campaign, Airbnb wants to inspire the global community to do some good for others. For the stunt, 100,000 of its members will be given $10 to put towards an act of kindness for someone else. Although this might not seem like a lot of money, it's enough to do something meaningful in the world, even if it seems rather small. For this pay it forward challenge, Airbnb suggests doing things like making friendship bracelets, planting flowers in a community garden or whipping up some freshly baked goods to share with those in need of food.
On its website, Airbnb's #OneLessStranger page collects some of the kind acts that people have done so far with their $10. To participate in the activity online, anyone can join in by sharing a good deed using the campaign hashtag.
On its website, Airbnb's #OneLessStranger page collects some of the kind acts that people have done so far with their $10. To participate in the activity online, anyone can join in by sharing a good deed using the campaign hashtag.
Trend Themes
1. Do-something-good Campaigns - Companies can inspire and reward acts of kindness to promote goodwill in their communities.
2. Micro-investment Initiatives - Giving small amounts of money for social good projects can help businesses promote social responsibility.
3. Crowdsourced Kindness - Companies can harness the power of communities to create more impact and goodwill through online campaigns.
Industry Implications
1. Hospitality - Companies in the hospitality industry can create campaigns that encourage their customers to contribute positively to their communities.
2. Retail - Retailers can create campaigns that use micro-investments to fund social good projects, giving back to their communities and improving customer engagement.
3. Tech - Tech companies can create online platforms that incentivize goodwill, promoting social responsibility and community engagement among their users.
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