Oscar Health Insurance is Paying Customers for Walking Regularly
Alyson Wyers — January 13, 2015 — Marketing
References: hioscar & springwise
In an effort to promote moderate exercise on a daily basis, Oscar Health Insurance is paying customers for every 10,000 steps they take as part of an insurance rewards initiative. Customers based in the states of New York and New Jersey can participate in the campaign and receive gift vouchers for engaging in frequent, non-intensive exercise.
The incentivized insurance rewards program allows you to earn up to $240 a year when you sync the Oscar app with your free Misfit Flash fitness tracker. Reaching daily goals gets you $1 to $20 a day in Amazon gift cards. The steps goal is set depending on your current fitness, making it totally personalized too.
This is Oscar Health Insurance's latest tech-driven campaign.
The incentivized insurance rewards program allows you to earn up to $240 a year when you sync the Oscar app with your free Misfit Flash fitness tracker. Reaching daily goals gets you $1 to $20 a day in Amazon gift cards. The steps goal is set depending on your current fitness, making it totally personalized too.
This is Oscar Health Insurance's latest tech-driven campaign.
Trend Themes
1. Incentivized Exercise Programs - Oscar Health Insurance's initiative to reward customers for achieving daily step goals opens up opportunities for other insurance companies to implement similar programs to promote healthy living.
2. Fitness Tracking Integration - The partnership between Oscar Health Insurance and Misfit Flash fitness trackers highlights the potential for insurance companies to collaborate with wearable technology companies to incentivize and track exercise.
3. Personalized Health Incentives - Oscar Health Insurance's personalized steps goal demonstrates the potential for insurance companies to tailor rewards and goals based on individuals' fitness levels, leading to more engaging and effective wellness programs.
Industry Implications
1. Health Insurance - The incentivized insurance rewards program showcases the potential for health insurance companies to differentiate themselves by offering innovative wellness initiatives.
2. Wearable Technology - The collaboration between Oscar Health Insurance and Misfit Flash fitness trackers presents an opportunity for the wearable technology industry to expand its market by partnering with insurance companies.
3. Health and Wellness - Oscar Health Insurance's initiative highlights the potential for the health and wellness industry to incorporate technology and incentive programs to encourage healthier lifestyles.
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