This TV Marketing Stunt for 'Stalker' Scoped Out Profiles on LinkedIn
Laura McQuarrie — January 26, 2015 — Marketing
References: sbsbelgium.be & creativeguerrillamarketing
In order to give people a taste of the kind of creepiness that they can expect from tuning into Stalker, a new TV show on Vier, this unsettling TV marketing stunt was set up on LinkedIn. Playing off of the inherently "voyeuristic side" of the social network, this campaign involved creating a fake profile for a Stalker and having him view over 2,000 profiles. In return, these users would get a notification that "Stalker" had viewed their profiles. 63% of people were curious enough to view Stalker’s profile in return, where they would find creepy quotes like "I know where you live. I know where you work."
As it turns out, LinkedIn shut down a couple of the fake Stalker profiles, but it was still an effective an chilling way to promote the launch of the TV series.
As it turns out, LinkedIn shut down a couple of the fake Stalker profiles, but it was still an effective an chilling way to promote the launch of the TV series.
Trend Themes
1. Interactive TV Marketing - Opportunities to create immersive and unsettling marketing campaigns that engage viewers and drive curiosity.
2. Voyeuristic Social Media Engagement - Utilizing the voyeuristic nature of social media to create unique and attention-grabbing brand interactions.
3. Unconventional Promotional Stunts - Exploring unconventional and creepy marketing tactics to generate buzz and intrigue.
Industry Implications
1. Entertainment and Media - Disruptive innovation opportunities include leveraging interactive marketing campaigns to increase audience engagement and promote TV shows.
2. Social Networking - Opportunities for platforms to support and facilitate unique brand engagements that utilize the voyeuristic aspects of social media.
3. Advertising and Marketing - Disruptive innovation opportunities lie in developing unconventional and attention-grabbing promotional stunts that captivate target audiences.
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